Table 4

Discriminant validity (Fornell–Larcker’s criterion)

Attitude towards economic benefits of purchasing counterfeit productsIntention to purchase counterfeit productsPrice quality inference of counterfeit products
Attitude towards economic benefits of purchasing counterfeit products0.804  
Intention to purchase counterfeit products0.7440.811 
Price quality inference of counterfeit products0.7750.7540.869

Note(s): *Italic diagonal values are the square root of the AVEs. The values beneath are the inter-factor correlations

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