Table 5
Discriminant validity – Heterotrait-monotrait ratio (HTMT)
Heterotrait-monotrait ratio (HTMT)
Intention to purchase counterfeits – Attitude towards counterfeits
0.843
Price-quality inference – Attitude towards counterfeits
0.897
Price-quality inference – Intention to purchase counterfeits
0.882
Heterotrait-monotrait ratio (HTMT)
Intention to purchase counterfeits – Attitude towards counterfeits
0.843
Price-quality inference – Attitude towards counterfeits
0.897
Price-quality inference – Intention to purchase counterfeits
0.882
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