| Environmental dynamism | |
| Item 1 | 1 = Our firm rarely changes its marketing practices; 7 = Our firm must change its marketing practices extremely frequently |
| Item 2 | 1 = Demand and consumer tastes are fairly easy to forecast; 7 = Demand and consumer tastes are almost unpredictable |
| Item 3 | 1 = The production/service is not subject to very much change and is well established; 7 = The modes of production/service change often and in a major way |
| Using a seven-point scale (1 = strongly disagree, 7 = strongly agree), please indicate the extent to which you agree with the following statements about your firm’s relationship with your top strategic supplier- Supplier X | |
| Buyer-supplier dyadic embeddedness | |
| Item 1 | We can count on Supplier X to follow through on their promises |
| Item 2 | Supplier X shares our goals for this business |
| Item 3 | Our relationship with Supplier X is long-term in nature due to what we have done for each other |
| Supplier external embeddedness | |
| Item 1 | Supplier X has positive relationships with other firms within the industry |
| Item 2 | Supplier X has positive relationships with firms outside the industry |
| Item 3 | Supplier X has well-managed business relationships in different geographic regions |
| Using a seven-point scale (1 = strongly disagree, 7 = strongly agree), please indicate the extent to which your firm receive the following benefits as the result of its relationship with this Supplier X in the last 3–5 years | |
| Buyer economic performance | |
| Item 1 | Our relationship with Supplier X contributes significantly to our firm’s sales |
| Item 2 | Our relationship with Supplier X brings us cost benefits |
| Item 3 | Our relationship with Supplier X increases my firm’s profitability |
| Buyer innovation performance | |
| Item 1 | Increase responsiveness to new market |
| Item 2 | Increase frequency of new product/service introduction to market |
| Item 3 | Reduce product development cycle time |
| Environmental dynamism | |
| Item 1 | 1 = Our firm rarely changes its marketing practices; 7 = Our firm must change its marketing practices extremely frequently |
| Item 2 | 1 = Demand and consumer tastes are fairly easy to forecast; 7 = Demand and consumer tastes are almost unpredictable |
| Item 3 | 1 = The production/service is not subject to very much change and is well established; |
| Using a seven-point scale (1 = strongly disagree, 7 = strongly agree), please indicate the extent to which you agree with the following statements about your firm’s relationship with your top strategic supplier- Supplier X | |
| Item 1 | We can count on Supplier X to follow through on their promises |
| Item 2 | Supplier X shares our goals for this business |
| Item 3 | Our relationship with Supplier X is long-term in nature due to what we have done for each other |
| Item 1 | Supplier X has positive relationships with other firms within the industry |
| Item 2 | Supplier X has positive relationships with firms outside the industry |
| Item 3 | Supplier X has well-managed business relationships in different geographic regions |
| Using a seven-point scale (1 = strongly disagree, 7 = strongly agree), please indicate the extent to which your firm receive the following benefits as the result of its relationship with this Supplier X in the last 3–5 years | |
| Item 1 | Our relationship with Supplier X contributes significantly to our firm’s sales |
| Item 2 | Our relationship with Supplier X brings us cost benefits |
| Item 3 | Our relationship with Supplier X increases my firm’s profitability |
| Item 1 | Increase responsiveness to new market |
| Item 2 | Increase frequency of new product/service introduction to market |
| Item 3 | Reduce product development cycle time |
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