Constructs and findings of confirmatory factor analyses
| Constructs | Operationalization of the constructs | λ | T | CR |
|---|---|---|---|---|
| Brand reputation | I believe that this student activity has a good reputation | 0.698 | – | |
| Most students in the university have a favorable opinion about this student activity | 0.739 | 12.828 | 0.807 | |
| This student activity has a good standing as compared to other student activities offered within the university community | 0.748 | 12.958 | ||
| This student activity has a good standing as compared to similar student activities offered by other universities | 0.688 | 12.064 | ||
| Coach-student interaction | The university administrative staff members responsible for overseeing this student activity are accessible | 0.721 | – | 0.867 |
| The university organizing staff members responsible for overseeing this student activity are accessible | 0.770 | 14.195 | ||
| The university organizing staff responsible for overseeing this student activity provided me with reliable information | 0.808 | 14.807 | ||
| The university administrative staff responsible for overseeing this student activity provided me with good support | 0.686 | 12.723 | ||
| The university administrative staff responsible for overseeing this student activity supported me in a timely manner | 0.672 | 12.481 | ||
| Student-student interaction | There is good collaboration among students in the preparation stages of this student activity | 0.672 | – | 0.787 |
| There is good communication among students during the execution of this student activity | 0.735 | 12.504 | ||
| Working with students enrolled in this student activity has motivated me to get the best out of this activity | 0.824 | 13.551 | ||
| Student satisfaction | Overall I am very satisfied with this student activity | 0.716 | – | |
| This student activity has met my expectations | 0.767 | 14.068 | 0.768 | |
| This student activity has met my needs | 0.697 | 12.867 | ||
| Brand identification | When someone criticizes this student activity, it feels like a personal insult | 0.731 | – | 0.809 |
| I am very interested in what others think about this student activity | 0.665 | 12.651 | ||
| When I talk about this student activity, I usually say “we” rather than “they” | 0.738 | 14.046 | ||
| When someone praises this student activity, it feels like a personal compliment | 0.735 | 13.988 | ||
| Willingness to recommend | I say positive things about this student activity to others | 0.724 | – | |
| I recommend this student activity to other students | 0.794 | 15.115 | 0.815 | |
| I encourage other students to participate in this student activity | 0.811 | 15.419 | ||
| Willingness to incur a premium | I am willing to pay a higher price (time and effort included) for this student activity than any other activity | 0.766 | – | 0.738 |
| I am willing to pay more (time and effort included) in order to get into the next level of the same activity or a similar student activity | 0.764 | 13.521 |
| Constructs | Operationalization of the constructs | CR | ||
|---|---|---|---|---|
| Brand reputation | I believe that this student activity has a good reputation | 0.698 | – | |
| Most students in the university have a favorable opinion about this student activity | 0.739 | 12.828 | 0.807 | |
| This student activity has a good standing as compared to other student activities offered within the university community | 0.748 | 12.958 | ||
| This student activity has a good standing as compared to similar student activities offered by other universities | 0.688 | 12.064 | ||
| Coach-student interaction | The university administrative staff members responsible for overseeing this student activity are accessible | 0.721 | – | 0.867 |
| The university organizing staff members responsible for overseeing this student activity are accessible | 0.770 | 14.195 | ||
| The university organizing staff responsible for overseeing this student activity provided me with reliable information | 0.808 | 14.807 | ||
| The university administrative staff responsible for overseeing this student activity provided me with good support | 0.686 | 12.723 | ||
| The university administrative staff responsible for overseeing this student activity supported me in a timely manner | 0.672 | 12.481 | ||
| Student-student interaction | There is good collaboration among students in the preparation stages of this student activity | 0.672 | – | 0.787 |
| There is good communication among students during the execution of this student activity | 0.735 | 12.504 | ||
| Working with students enrolled in this student activity has motivated me to get the best out of this activity | 0.824 | 13.551 | ||
| Student satisfaction | Overall I am very satisfied with this student activity | 0.716 | – | |
| This student activity has met my expectations | 0.767 | 14.068 | 0.768 | |
| This student activity has met my needs | 0.697 | 12.867 | ||
| Brand identification | When someone criticizes this student activity, it feels like a personal insult | 0.731 | – | 0.809 |
| I am very interested in what others think about this student activity | 0.665 | 12.651 | ||
| When I talk about this student activity, I usually say “we” rather than “they” | 0.738 | 14.046 | ||
| When someone praises this student activity, it feels like a personal compliment | 0.735 | 13.988 | ||
| Willingness to recommend | I say positive things about this student activity to others | 0.724 | – | |
| I recommend this student activity to other students | 0.794 | 15.115 | 0.815 | |
| I encourage other students to participate in this student activity | 0.811 | 15.419 | ||
| Willingness to incur a premium | I am willing to pay a higher price (time and effort included) for this student activity than any other activity | 0.766 | – | 0.738 |
| I am willing to pay more (time and effort included) in order to get into the next level of the same activity or a similar student activity | 0.764 | 13.521 |