Table 5

Types of start-up roles in circular supply chains

Start-up coordination role (relevant theories)CompaniesOwnership of the circular supply chain processesDescriptionAntecedents
SourceMakeDeliver
Orchestrator (transaction cost economics)F1, C1Fully controlledOutsourcedFully controlled
  • The start-up collects the customer needs (by controlling sales and distribution channels) and purchases the material (waste or regenerated)

  • They coordinate the network of actors to collect the waste and process it

  • No changes to the production process

  • Availability of production capacity

  • No expertise of the founder in manufacturing activities

Integrated orchestrator (transaction cost economics and shared value)F2Fully controlledPartially controlledFully controlled
  • The start-up collects the customer needs (by controlling sales and distribution channels) and coordinates the network of actors to collect the waste and process it

  • The start-up partially owns the manufacturing facilities

  • Innovative (sometimes patented) technologies for manufacturing

Pure manufacturer (shared value)C2, C3Fully controlledFully controlledFully controlled
  • The start-up collects the customer needs (by controlling sales and distribution channels)

  • The start-up owns the manufacturing facilities

  • No changes to the production process

  • Availability of production capacity

  • Strong expertise of the founder in manufacturing activities

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