Table I Future research questions on big... | Emerald Publishing

Table I

Future research questions on big data analytics

Research questions based on level of decision-making
Operational-level	How does BDA impact operational-level decision making at different stages of the decision-making process? What complementary investments are needed to best make use of big data at the operational level?
Tactical-level	How does BDA impact tactical-level decision making at different stages of the decision-making process? What complementary investments are needed to best make use of big data at the tactical level?
Strategic-level	How does BDA impact strategic-level decision making at different stages of the decision-making process? How can BDA impact strategic product/service decisions? What complementary investments are needed to best make use of big data at the strategic level?
Research questions based on level of analysis
Process-level	How can BDA be used to improve internal and external processes? What complementary investments are needed to best make use of big data to improve processes?
Firm-level	Where should sensors and other big data collection devices be located to improve processes within the firm? How does BDA impact employees in terms of security and privacy? What data should be collected and analysed? Who should know about this? How should firms devise and implement data governance policies and best practices in an environment of BDA?
Supply chain-level	How can partners be motivated to introduce sensors and other big data collection devices to improve processes along the supply chain? To what extent should BDA be used to monitor trading partner actions? Is this ethical? How should partner data be secured? How should firms devise and implement data governance polices and best practices when handing partner data? What complementary investments are needed to best make use of big data to improve supply chain processes and relationships? Who along the supply chain should make these investments? How will they be incentivized?
Societal-level	Should sensors be placed throughout public areas to collect big data to improve societal-level processes? Where should they be located? How can BDA be used to improve homeland security? What are the dangers of such use? How does BDA impact privacy at the societal level? What complementary investments are needed to best make use of big data at the societal level? Who should make these investments? How will they be incentivized?