Process model 4
| DV | Model 1 | Model 2 |
|---|---|---|
| Perceived risk | Purchase intention | |
| Intercept | −0.296 (0.241) | −0.601*** (0.192) |
| Leniency (L) | −0.709*** (0.094) | 0.897*** (0.082) |
| Product (P) | 0.634*** (0.095) | −0.013 (0.081) |
| Channel (C) | −0.065 (0.093) | −0.142* (0.074) |
| Age | 0.005* (0.003) | 0.002 (0.003) |
| Gender | 0.314*** (0.102) | 0.268 *** (0.083 ) |
| Prior return | −0.258** (0.104) | −0.077 (0.084) |
| Return intention | 0.170*** (0.050) | 0.057 (0.041) |
| Dummy income | 0.170* (0.097) | 0.078 (0.077) |
| Dummy education | −0.109 (0.097) | −0.140* (0.077) |
| Perceived risk | −0.467*** (0.047) | |
| F-value (df) | 13.76 (9.292)*** | 41.06 (10.291)*** |
| R2 | 0.30 | 0.59 |
| Indirect effect | −0.296 | CI [−0.399; −0.198] |
| DV | Model 1 | Model 2 |
|---|---|---|
| Perceived risk | Purchase intention | |
| Intercept | −0.296 (0.241) | −0.601*** (0.192) |
| Leniency (L) | −0.709*** (0.094) | 0.897*** (0.082) |
| Product (P) | 0.634*** (0.095) | −0.013 (0.081) |
| Channel (C) | −0.065 (0.093) | −0.142* (0.074) |
| Age | 0.005* (0.003) | 0.002 (0.003) |
| Gender | 0.314*** (0.102) | 0.268 *** (0.083 ) |
| Prior return | −0.258** (0.104) | −0.077 (0.084) |
| Return intention | 0.170*** (0.050) | 0.057 (0.041) |
| Dummy income | 0.170* (0.097) | 0.078 (0.077) |
| Dummy education | −0.109 (0.097) | −0.140* (0.077) |
| Perceived risk | −0.467*** (0.047) | |
| 13.76 (9.292)*** | 41.06 (10.291)*** | |
| 0.30 | 0.59 | |
| Indirect effect | −0.296 | CI [−0.399; −0.198] |
Note(s): p < 0.01***; p < 0.05**; p < 0.1*; standard errors for the coefficients are reported in parentheses
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