Process model 10
| DV | Model 1 | Model 2 |
|---|---|---|
| Perceived risk | Purchase intention | |
| Intercept | −0.226 (0.249) | −0.595*** (0.199) |
| Leniency (L) | −0.912*** (0.134) | 0.982*** (0.115) |
| Product (P) | 0.502*** (0.165) | −0.012 (0.134) |
| Channel (C) | 0.007 (0.132) | −0.235** (0.106) |
| P×L | 0.401** (0.187) | −0.163 (0.151) |
| P×C | −0.159 (0.186) | 0.191 (0.149) |
| Age | 0.006* (0.003) | 0.02 (0.003) |
| Gender | 0.299*** (0.102) | 0.271*** (0.083) |
| Prior return | −0.268** (0.104) | −0.062 (0.085) |
| Return intention | 0.178*** (0.050) | 0.055 (0.041) |
| Dummy income | 0.163* (0.096) | 0.080 (0.077) |
| Dummy education | −0.020 (0.097) | −0.145* (0.077) |
| Perceived risk | 0.458*** (0.047) | |
| F-value (df) | 11.87 (11.290)*** | 34.54 (12.289)*** |
| R2 | 0.31 | 0.59 |
| Indices of moderated mediation | ||
| Leniency | −0.184 | CI [−0.358; −0.0123] |
| Store | 0.073 | CI [−0.089; 0.248] |
| DV | Model 1 | Model 2 |
|---|---|---|
| Perceived risk | Purchase intention | |
| Intercept | −0.226 (0.249) | −0.595*** (0.199) |
| Leniency (L) | −0.912*** (0.134) | 0.982*** (0.115) |
| Product (P) | 0.502*** (0.165) | −0.012 (0.134) |
| Channel (C) | 0.007 (0.132) | −0.235** (0.106) |
| P×L | 0.401** (0.187) | −0.163 (0.151) |
| P×C | −0.159 (0.186) | 0.191 (0.149) |
| Age | 0.006* (0.003) | 0.02 (0.003) |
| Gender | 0.299*** (0.102) | 0.271*** (0.083) |
| Prior return | −0.268** (0.104) | −0.062 (0.085) |
| Return intention | 0.178*** (0.050) | 0.055 (0.041) |
| Dummy income | 0.163* (0.096) | 0.080 (0.077) |
| Dummy education | −0.020 (0.097) | −0.145* (0.077) |
| Perceived risk | 0.458*** (0.047) | |
| 11.87 (11.290)*** | 34.54 (12.289)*** | |
| 0.31 | 0.59 | |
| Leniency | −0.184 | CI [−0.358; −0.0123] |
| Store | 0.073 | CI [−0.089; 0.248] |
Note(s): p < 0.01***; p < 0.05**; p < 0.1*; standard errors for the coefficients are reported in parentheses
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.