Average variance extracted (AVE), internal consistency reliability (CR), discriminant validity, means and standard deviations of constructs
| AVE | CR | (1) | (2) | (3) | (4) | (5) | |
|---|---|---|---|---|---|---|---|
| Returning satisfaction (1) | – | – | 1 | ||||
| Returning experience (2) | 0.644 | 0.877 | 0.765 | 0.803 | |||
| Satisfaction (3) | 0.814 | 0.929 | 0.536 | 0.426 | 0.902 | ||
| Loyalty (4) | 0.951 | 0.983 | 0.466 | 0.398 | 0.637 | 0.975 | |
| Word of mouth (5) | 0.951 | 0.983 | 0.444 | 0.397 | 0.732 | 0.697 | 0.975 |
| Mean | 5.96 | 6.03 | 5.05 | 5.63 | 4.98 | ||
| s.d. | 1.18 | 1.15 | 1.09 | 1.47 | 1.57 | ||
| AVE | CR | (1) | (2) | (3) | (4) | (5) | |
|---|---|---|---|---|---|---|---|
| Returning satisfaction (1) | – | – | |||||
| Returning experience (2) | 0.644 | 0.877 | 0.765 | ||||
| Satisfaction (3) | 0.814 | 0.929 | 0.536 | 0.426 | |||
| Loyalty (4) | 0.951 | 0.983 | 0.466 | 0.398 | 0.637 | ||
| Word of mouth (5) | 0.951 | 0.983 | 0.444 | 0.397 | 0.732 | 0.697 | |
| Mean | 5.96 | 6.03 | 5.05 | 5.63 | 4.98 | ||
| s.d. | 1.18 | 1.15 | 1.09 | 1.47 | 1.57 | ||
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