Table 1

Overview of participating companies in chronological order

IDRetail formatSales €1#StoresInterviewee role(s)
SM01Supermarket>10bn>4 kGeneral Regional Manager
OS01Organic store1bn-5bn0.1 k-2kStore Manager
HM01Hypermarket>10bn0.1 k-2kHead of Supply Chain Management
DC01Discounter>10bn>4 kDivision Manager Quality Management, Logistics Manager2
WS01Wholesaler5bn-10bn<0.1 kHead of Supply Chain Development
SM02Supermarket1bn-5bn0.1 k-2kHead of Replenishment Innovation
DC02Discounter>10bn>4 kRegional Managing Director, Store Manager2
HM02Hypermarket5bn-10bn<0.1 kHead of Sales
OS02Organic store<1bn<0.1 kHead of Quality
DC03Discounter>10bn2 k-4kDivision Manager Chilled Products
DC04Discounter5bn-10bn2 k-4kSustainability Manager
SM03Supermarket>10bn2 k-4kHead of Supply Chain Management

Note(s):1Annual sales in Germany in 2021

2Two interviews were conducted due to shared responsibilities within the retailer's organization

Source(s): Created by authors

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