Table 3 Convergent validity analysis...

Table 3

Convergent validity analysis results and correlations

	1	2	3	4	5	6	7	8
1. OBA acceptance	0.885
2. OBA avoidance	−0.141	0.726
3. Behavioral intention	0.526	−0.258	0.945
4. Click intention	0.469	−0.177	0.643	1.000
5. OBA credibility	0.554	−0.332	0.732	0.55	0.862
6. Privacy concerns	−0.066	0.496	−0.174	−0.009	−0.307	0.922
7. OBA relevance	0.606	−0.394	0.681	0.504	0.690	−0.113	0.833
8. OBA perceived usefulness	0.498	−0.260	0.542	0.331	0.474	0.008	0.726	0.952

	1	2	3	4	5	6	7	8
1. OBA acceptance	0.885
2. OBA avoidance	−0.141	0.726
3. Behavioral intention	0.526	−0.258	0.945
4. Click intention	0.469	−0.177	0.643	1.000
5. OBA credibility	0.554	−0.332	0.732	0.55	0.862
6. Privacy concerns	−0.066	0.496	−0.174	−0.009	−0.307	0.922
7. OBA relevance	0.606	−0.394	0.681	0.504	0.690	−0.113	0.833
8. OBA perceived usefulness	0.498	−0.260	0.542	0.331	0.474	0.008	0.726	0.952

Note(s): On the diagonal: square root of AVEs. Below the diagonal: correlations. The square roots of AVEs (in italic) are larger than off-diagonal elements in their corresponding row and column for all cases

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