Comparison between IKEA's concept stores and traditional warehouse stores
| City-centre concept stores | Traditional (yellow box) warehouse stores |
|---|---|
| 500–1,000 m2 | 20,000 m2 or more |
| Urban location | Out-of-town location |
| One or two product categories | Numerous categories |
| Orders placed online with personnel | Largely self-service |
| Personnel available for brief questions | Personnel available for brief questions |
| Showrooms and inspiration in focus | Inspiration areas for all product categories |
| No products for take-home purchase | Large assortment of large and small items |
| Screens and tablets for inspiration and orders | Digital screens with product information |
| Self-service computers for planning | Self-service computers for product info |
| Calmness and space | “Maze” layout to guide the customer |
| Co-creation areas for interaction with | Restaurant, food market and kids' playroom |
| No cash payment allowed | Most payment types accepted |
| City-centre concept stores | Traditional (yellow box) warehouse stores |
|---|---|
| 500–1,000 m2 | 20,000 m2 or more |
| Urban location | Out-of-town location |
| One or two product categories | Numerous categories |
| Orders placed online with personnel | Largely self-service |
| Personnel available for brief questions | Personnel available for brief questions |
| Showrooms and inspiration in focus | Inspiration areas for all product categories |
| No products for take-home purchase | Large assortment of large and small items |
| Screens and tablets for inspiration and orders | Digital screens with product information |
| Self-service computers for planning | Self-service computers for product info |
| Calmness and space | “Maze” layout to guide the customer |
| Co-creation areas for interaction with | Restaurant, food market and kids' playroom |
| No cash payment allowed | Most payment types accepted |