Table 2

Overview of the interviewed firms

FirmRetail sectorSizeRetailer typePosition
AFurniture and Home DecorationLargeOmni-channelLogistics Executive
BHome and Office ElectronicsLargeOmni-channelLogistics Executive
CSport and Outdoor LifeLargeOmni-channelCEO
DHome and Office ElectronicsLargeOmni-channelLogistics Executive
ECar Spare PartsLargee-TailerLogistics Executive
FFurniture and Home DecorationMediumOmni-channelLogistics Executive
GClothes and ShoesMediumOmni-channelLogistics Executive
HBeautyMediumOmni-channelCOO and CTO
IGroceryLargee-TailerLogistics Executive
JFashionSmallOmni-channelCEO
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