①

Last Mile Consumer Steering (LMCS)

1.1 Online availability visibility

Only web store (43%*)

Physical stores & web store (57%)

1.2 Free delivery mode (always)

Attended HO (9%)

Unattended HO (4%)

In-store or attached C&C (66%·)

Solitary C&C (15%)

1.3 Free delivery options

Above a certain order value (51%)

Free freight subscription programs (3%)

1.4 Slot price differentiation

Yes (63%)

No (37%)

1.5 Delivery time differentiation

Yes (38%)

No (62%)

1.6 Return mode

In-store (86%*)

Remote (88%)

1.7 Free return mode

In-store (79%*)

Remote (24%)

No free return modes (31%)

②

Last Mile Back- end Fulfilment (LMBF)

2.1 Location

In-store (62%*)

e-Fulfilment Centre (18%)

Central warehouse (64%)

Drop shipping (10%)

2.2 Assortment optimization

Symmetnc (69%*)

Asymmetric (31%*)

2.3 Order allocation

Dynamic (51%)

Static (49%)

2.4 Automation

Manual (36%)

Semi-automated (50%)

Fully automated (12%)

2.5 Integration

Separated (14%·)

Integrated (49%*)

Capacity optimized (37%*)

2.6 Back-end fulfilment operation

In-house (66%)

Hybrid (2%)

Outsourced (32%)

③

Last Mile Delivery (LMDe)

3.1 Delivery mode

Home or other destination (79%)

Cbck & Collect (91%)

Attended (70%)

Unattended (53%)

In-store (68%*)

Attached (12%*)

Solitary (61%)

3.2 Velocity (fastest delivery)

Same day (13%)

1 - 3 days (76%)

4-5 days (9%)

> 5 days (2%)

3.3 Eco-friendly delivery option

Yes (8%)

No (92%)

3.4 Time slot

Specific (68%)

Undefined (32%)

3.5 Delivery area

Local & regional (11%)

National (39%)

International (50%)

3.6 Transport service

Milk run (16%)

Courier (71%)

Linehaul + distribution (23%)

3.7 Transportation fleet

Fossil (92%)

Hybrid (8%)

Fossil free (0%)

3.8 Transport operation

Internal transport fleet (2%)

Hybrid solution (2%)

External transport fleet (96%)

* = Omni-channel retailer