Summary of thematic analysis of interviews
| Theme | Explanation | Digitally mature SME retailer example | Less digitally mature SME retailer example | Organisational resilience dimensions and sub-dimensions exhibited | |
|---|---|---|---|---|---|
| 1 | Optimism about future prospects | Digitally immature SME retailers used a higher frequency of negative sentiment words to describe their current situation and their future than digitally mature SME retailers | “We have also delayed the launch of certain products due to COVID. It has however given us time to improve our operational performance and further understand our customer.” | “It has influenced our business negatively. Our supply chain has been disrupted resulting in limited or no stock. Secondly, the demand for our products has gone down.” | Adaptive capacity
|
| 2 | Purposive strategies in place | Less digitally mature SME retailers reported a “things will get better” attitude, while digitally mature SME retailers already had clear strategies and plans in place | “… this was a totally unique crisis. We were better prepared than most businesses, including our local competition. We acted immediately … We retrained staff, changed our business model to more of a retail focus, and immediately started on improving our e-commerce capability. Generally, we were decently well-prepared.” | “For the 6 weeks, everything was kept on hold, and staff had half pay, after the 6 weeks, when the dealerships opened we started over and built again.” | Situational awareness
|
| 3 | Digitally innovative solutions | Digitally mature SMEs offered more innovative solutions to the challenges posed by the pandemic | “Revenue streams initially came to a grinding halt … However, we managed to innovate our processes and became an essential services provider through the manufacturing of denim masks.” | “Our business struggled initially but came out alright in the end, with some hard work to ensure consumers the cleanliness of our bakery.” | Adaptive capacity
|
| Theme | Explanation | Digitally mature SME retailer example | Less digitally mature SME retailer example | Organisational resilience dimensions and sub-dimensions exhibited | |
|---|---|---|---|---|---|
| 1 | Optimism about future prospects | Digitally immature SME retailers used a higher frequency of negative sentiment words to describe their current situation and their future than digitally mature SME retailers | Leadership, management and governance structures Information and knowledge | ||
| 2 | Purposive strategies in place | Less digitally mature SME retailers reported a “things will get better” attitude, while digitally mature SME retailers already had clear strategies and plans in place | Monitoring and reporting Planning strategies Internal resource capabilities Leadership, management and governance structures | ||
| 3 | Digitally innovative solutions | Digitally mature SMEs offered more innovative solutions to the challenges posed by the pandemic | Innovation and creativity |
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