Table 3

Discriminant validity

ASATCHCOENEUINSIUNIRESATATS
AS0.806            
AT0.402***0.858           
CH0.242***0.397***0.950          
CO0.418***0.276***0.385***0.851         
EN0.517***0.537***0.593***0.513***0.928        
EU0.431***0.259***0.173***0.481***0.502***0.933       
INS0.427***0.416***0.475***0.474***0.701***0.536***0.848      
IU0.647***0.386***0.206***0.499***0.544***0.555***0.497***0.925     
NI−0.613***−0.249***0.063ns−0.122ns−0.142*−0.189***−0.098ns−0.503***0.875    
RE0.441***0.233**0.171*0.610***0.5230.686***0.510***0.544***−0.184**0.766   
SA0.038ns−0.076ns−0.064ns−0.135ns−0.027ns−0.146ns−0.243*−0.121ns−0.126ns−0.264**0.814  
TA−0.420***−0.226**−0.066ns−0.363***−0.397***−0.595***−0.602***−0.481***0.194**−0.538***0.120ns0.754 
TS0.488***0.340***0.237**0.527***0.588***0.660***0.611***0.597***−0.152*0.672***−0.197ns−0.591***0.811

Note(s): Significance level: * p-value < 0.05, ** p-value < 0.01, *** p-value < 0.001 and ns – not significance

AS – avoidance of service employee; AT – attractiveness; CH – challenges; CO – control; EN – enjoyment; EU – ease of use; INS – inherent novelty seek;

IU – intention of usage; NI – need of interaction; RE – reliability; SA – social anxiety; TA – technology anxiety; and TS – time saving

Diagonal values are the square root of the AVE

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