Table 5

Sustainability information in strategies of retail chains

CasesCountryExtracts
Premium retailersGermanyGER 1: “we are environmentally friendly”; “organic products in personal atmosphere”
GER 2: “organic is our basis, but sustainability means far more”; “support the farmers in our region”
Typical retailersLithuania and GermanyLT 1: “we care about the environment in which we operate”; “we strive to be an important part of society”; “working on important social projects and initiatives”
LT 3: “we are working to make a positive impact [on] communities”; “striving to expand the number of products of local producers”; “support solutions and products that promote healthier nutrition”
GER 3: “reducing our ecological footprint”; “to operate as environmentally friendly as possible”
DiscountersLithuaniaLT 2: “our goal is to create the best possible work environment for our employees”; “we develop long-term relationships with suppliers and partners”
LT 4: “responsible company that takes care of employees and partners”

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