| Cluster 1: Consumer behavior |
| Ansari, A., Mela, C.F. and Neslin, S.A. | 2008 | Customer channel migration | Journal of Marketing Research |
| Avery, J., Steenburgh, T.J., Deighton, J. and Caravella, M. | 2012 | Adding bricks to clicks: predicting the patterns of cross-channel elasticities over time | Journal of Marketing |
| Babin, B.J., Darden, W.R. and Griffin, M. | 1994 | Work and/or fun: measuring hedonic and utilitarian shopping value | Journal of Consumer Research |
| Baxendale, S., Macdonald, E.K. and Wilson, H.N. | 2015 | The impact of different touchpoints on brand consideration | Journal of Retailing |
| Gensler, S., Verhoef, P.C. and Böhm, M. | 2012 | Understanding consumers' multichannel choices across the different stages of the buying process | Marketing Letters |
| Grewal, D., Roggeveen, A. and Nordfalt, J. | 2017 | The future of retailing | Journal of Retailing |
| Konuş, U., Verhoef, P.C. and Neslin, S.A. | 2008 | Multichannel shopper segments and their covariates | Journal of Retailing |
| Kumar, V. and Venkatesan, R. | 2005 | Who are the multichannel shoppers and how do they perform?: correlates of multichannel shopping behavior | Journal of Interactive Marketing |
| Lemon, K.N. and Verhoef, P.C. | 2016 | Understanding customer experience throughout the customer journey | Journal of Marketing |
| Melis, K., Campo, K., Breugelmans, E. and Lamey, L. | 2015 | The impact of the multi-channel retail mix on online store choice: does online experience matter? | Journal of Retailing |
| Neslin, S.A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M.L., Thomas, J.S. and Verhoef, P.C. | 2006 | Challenges and opportunities in multichannel customer management | Journal of Service Research |
| Neslin, S.A. and Shankar, V. | 2009 | Key issues in multichannel customer management: current knowledge and future directions | Journal of Interactive Marketing |
| Pauwels, K. and Neslin, S.A. | 2015 | Building with bricks and mortar: the revenue impact of opening physical stores in a multichannel environment | Journal of Retailing |
| Venkatesan, R., Kumar, V. and Ravishanker, N. | 2007 | Multichannel shopping: causes and consequences | Journal of Marketing |
| Verhoef, P.C., Neslin, S.A. and Vroomen, B. | 2007 | Multichannel customer management: understanding the research-shopper phenomenon | International Journal of Research in Marketing |
| Verhoef, P.C., Kannan, P.K. and Inman, J.J. | 2015 | From multi-channel retailing to Omnichannel retailing: introduction to the special issue on multi-channel retailing | Journal of Retailing |
| Wallace, D.W., Giese, J.L. and Johnson, J.L. | 2004 | Customer retailer loyalty in the context of multiple channel strategies | Journal of Retailing |
| Wang, R.J.H., Malthouse, E.C. and Krishnamurthi, L. | 2015 | On the go: how mobile shopping affects customer purchase behavior | Journal of Retailing |
| Cluster 2: Strategic management |
| Bell, D.R., Gallino, S. and Moreno, A. | 2014 | How to win in an Omnichannel world | MIT Sloan Management Review |
| Bell, D.R., Gallino, S. and Moreno, A. | 2018 | Offline showrooms in omni-channel retail: demand and operational benefits | Management Science |
| Brynjolfsson, E., Hu, Y.J. and Rahman, M.S. | 2013 | Competing in the age of Omnichannel retailing | MIT Sloan Management Review |
| Gallino, S. and Moreno, A. | 2014 | Integration of online and offline channels in retail: the impact of sharing reliable inventory availability information | Management Science |
| Gao, F. and Su, X. | 2017b | Omnichannel retail operations with buy-online-and-pick-up-in-store | Management Science |
| Gao, F. and Su, X. | 2017a | Online and offline information for Omnichannel retailing | Manufacturing and Service Operations Management |
| Ofek, E., Katona, Z. and Sarvary, M. | 2011 | “Bricks and clicks”: the impact of product returns on the strategies of multichannel retailers | Marketing Science |
| Rapp, A., Baker, T.L., Bachrach, D.G., Ogilvie, J. and Beitelspacher, L.S. | 2015 | Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance | Journal of Retailing |
| Rigby, D. | 2011 | The future of shopping | Harvard Business Review |
| Cluster 3: Channel management issues |
| Agatz, N.A., Fleischmann, M. and Van Nunen, J.A. | 2008 | E-fulfillment and multi-channel distribution – a review | European Journal on Operational Research |
| Ailawadi, K.L. and Farris, P.W. | 2017 | Managing multi-and omni-channel distribution: metrics and research directions | Journal of Retailing |
| Beck, N. and Rygl, D. | 2015 | Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing | Journal of Retailing and Consumer Services |
| Bernon, M., Cullen, J. and Gorst, J. | 2016 | Online retail returns management: Integration within an omni-channel distribution context | Journal of Physical Distribution and Logistics Management |
| Cao, LL. | 2014 | Business model transformation in moving to a cross-channel retail strategy: a case study | International Journal of Electronic Commerce |
| Hübner, A., Holzapfel, A. and Kuhn, H. | 2015 | Operations management in multi-channel retailing: an exploratory study | Operations Management Research |
| Hübner, A.H., Kuhn, H., Wollenburg, J., Towers, N. and Kotzab, H. | 2016b | Last mile fulfilment and distribution in omni-channel grocery retailing: a strategic planning framework | International Journal of Retail and Distribution Management |
| Hübner, A., Holzapfel, A. and Kuhn, H. | 2016a | Distribution systems in omni-channel retailing | Business Research |
| Ishfaq, R., Defee, C.C., Gibson, B.J. and Raja, U. | 2016 | Realignment of the physical distribution process in omni-channel fulfillment | International Journal of Physical Distribution and Logistics Management |
| Lewis, J., Whysall, P. and Foster, C. | 2014 | Drivers and technology-related obstacles in moving to multichannel retailing | International Journal of Electronic Commerce |
| Melacini, M., Perotti, S., Rasini, M. and Tappia, E. | 2018 | E-fulfilment and distribution in omni-channel retailing: a systematic literature review | International Journal of Physical Distribution and Logistics Management |
| Murfield, M., Boone, C.A., Rutner, P. and Thomas, R. | 2017 | Investigating logistics service quality in omni-channel retailing | International Journal of Physical Distribution and Logistics Management |
| Picot-Coupey, K., Huré, E., Piveteau, L., Towers, N. and Kotzab, H. | 2016 | Channel design to enrich customers' shopping experiences: synchronizing clicks with bricks in an omni-channel perspective-the Direct Optic case | International Journal of Retail and Distribution Management |
| Piotrowicz, W. and Cuthbertson, R. | 2014 | Introduction to the special issue information technology in retail: Toward omnichannel retailing | International Journal of Electronic Commerce |
| Cluster 4: Channel integration |
| Bendoly, E., Blocher, J.D., Bretthauer, K.M., Krishnan, S. and Venkataramanan, M.A. | 2005 | Online/in-store integration and customer retention | Journal of Service Research |
| Cao, LL. and Li, L. | 2015 | The impact of cross-channel integration on retailers' sales growth | Journal of Retailing |
| Fornell, C. | 1981 | A comparative analysis of two structural equation models: LISREL and PLS applied to market data | / |
| Herhausen, D., Binder, J., Schoegel, M. and Herrmann, A. | 2015 | Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration | Journal of Retailing |
| Juaneda-Ayensa, E., Mosquera, A. and Sierra Murillo, Y. | 2016 | Omnichannel customer behavior: key drivers of technology acceptance and use and their effects on purchase intention | Frontiers in Psychology |
| Oh, L.B., Teo, H.H. and Sambamurthy, V. | 2012 | The effects of retail channel integration through the use of information technologies on firm performance | Journal of Operations Management |
| Podsakoff, P.M., MacKenzie, S.B., Lee, J.Y. and Podsakoff, N.P. | 2003 | Common method biases in behavioral research: a critical review of the literature and recommended remedies | Journal of Applied Psychology |
| Saghiri, S., Wilding, R., Mena, C. and Bourlakis, M. | 2017 | Toward a three-dimensional framework for omni-channel | Journal of Business Research |
| Zhang, J., Farris, P.W., Irvin, J.W., Kushwaha, T., Steenburgh, T.J. and Weitz, B.A. | 2010 | Crafting integrated multichannel retailing strategies | Journal of Interactive Marketing |