Table 1

Sample profile

Gender%Age%
Male60.518–24 years38.6
Female39.525–35 years51.1
  36–50 years9.7
  >51 years0.6
Educational Level%Job%
Junior high school certificate0.6Unemployed2.6
High school9.7Part-time worker2.6
Bachelor degree certificate71.1Student18.3
Master degree9.9Full-time worker76.3
Postgraduate8.7Pensioner0.1
  Housekeeper0.1
Family Composition%Frequency mobile shopping (previous 6 months)%
Single2.7Every day11.9
Couple7.83–4 times a week37.7
3 members43.3Once a week31.4
4 members30.83–4 times a month4.7
≥5 members15.4Once a month13.1
  Every 2–3 months1.2
  Never0.0

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