Structural model estimation (pooled data)
| Paths | m-Shoppers (N = 903) | |
|---|---|---|
| Stand. Coef | t-Stat | |
| Price → Attitude | 0.184** | 4.87 |
| Time → Attitude | 0.140** | 3.59 |
| Security → Attitude | 0.099** | 2.97 |
| Delivery → Attitude | 0.192** | 3.74 |
| Post Sale → Attitude | 0.089* | 2.31 |
| Attitude → Intention | 0.417** | 12.15 |
| Age → Intention | 0.023 | 0.54 |
| Sex → Intention | −0.041 | 1.41 |
| R2Atti = 0.273 Q2Atti = 0.210 | ||
| R2Inten = 0.174 Q2Inten = 0.111 | ||
| Paths | m-Shoppers ( | |
|---|---|---|
| Stand. Coef | ||
| Price → Attitude | 0.184** | 4.87 |
| Time → Attitude | 0.140** | 3.59 |
| Security → Attitude | 0.099** | 2.97 |
| Delivery → Attitude | 0.192** | 3.74 |
| Post Sale → Attitude | 0.089* | 2.31 |
| Attitude → Intention | 0.417** | 12.15 |
| Age → Intention | 0.023 | 0.54 |
| Sex → Intention | −0.041 | 1.41 |
| R2Atti = 0.273 | ||
| R2Inten = 0.174 | ||
Note(s): +: significant at 90%; *: at 95%; ** at 99%
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