PLS-MGA
| Paths | Occasional (n = 451) | Regular (n = 452) | Difference | p-value | ||
|---|---|---|---|---|---|---|
| Stand. Coef | t-Stat | Stand. Coef | t-Stat | |||
| Price → Attitude | 0.165** | 2.87 | 0.194** | 3.94 | −0.029 | 0.348 |
| Time → Attitude | 0.135* | 2.14 | 0.154** | 3.17 | −0.020 | 0.397 |
| Security → Attitude | 0.058 | 1.24 | 0.135** | 2.84 | −0.077 | 0.125 |
| Delivery → Attitude | 0.199* | 2.30 | 0.201** | 3.97 | −0.001 | 0.486 |
| Post Sale → Attitude | 0.078 | 1.31 | 0.089+ | 1.72 | −0.010 | 0.444 |
| Attitude → Intention | 0.346** | 7.02 | 0.459** | 10.59 | −0.113* | 0.043 |
| Age → Intention | −0.002 | 0.03 | 0.052 | 1.36 | −0.021 | 0.342 |
| Sex → Intention | 0.022 | 0.50 | −0.070+ | 1.77 | 0.092+ | 0.063 |
| R2Atti = 0.236 Q2Atti = 0.177 | R2Atti = 0.305 Q2Atti = 0.230 | |||||
| R2Inten = 0.122 Q2Inten = 0.076 | R2Inten = 0.216 Q2Inten = 0.138 | |||||
| Paths | Occasional ( | Regular ( | Difference | |||
|---|---|---|---|---|---|---|
| Stand. Coef | Stand. Coef | |||||
| Price → Attitude | 0.165** | 2.87 | 0.194** | 3.94 | −0.029 | 0.348 |
| Time → Attitude | 0.135* | 2.14 | 0.154** | 3.17 | −0.020 | 0.397 |
| Security → Attitude | 0.058 | 1.24 | 0.135** | 2.84 | −0.077 | 0.125 |
| Delivery → Attitude | 0.199* | 2.30 | 0.201** | 3.97 | −0.001 | 0.486 |
| Post Sale → Attitude | 0.078 | 1.31 | 0.089+ | 1.72 | −0.010 | 0.444 |
| Attitude → Intention | 0.346** | 7.02 | 0.459** | 10.59 | −0.113* | 0.043 |
| Age → Intention | −0.002 | 0.03 | 0.052 | 1.36 | −0.021 | 0.342 |
| Sex → Intention | 0.022 | 0.50 | −0.070+ | 1.77 | 0.092+ | 0.063 |
| R2Atti = 0.236 | R2Atti = 0.305 | |||||
| R2Inten = 0.122 | R2Inten = 0.216 | |||||
Note(s): Occasional: occasional mobile shoppers; Regular: regular mobile shoppers
+: significant at 90%; *: at 95%; ** at 99%