Tukey post-hoc test
| (I) Scenario group | (J) Scenario groups | MD (I–J) | 95% – CI |
|---|---|---|---|
| No Product Information Failure (CG) | Type 1: Missing Product Description (EG1) | −1.205 | [−1.582, −0.828] |
| Type 2: Missing Product Image (EG2) | −2.675 | [−3.050, −2.300] | |
| Type 3: Missing Original Selling Price (EG3) | −1.084 | [−1.468, −0.701] | |
| Type 4: Missing Promotional Savings Message (EG4) | −0.240 | [−0.621, 0.140] | |
| Type 5: Incorrect Pricing of a Multi Buy Deal (EG5) | −2.076 | [−2.454, −1.699] | |
| Type 6: Low Product Rating (EG6) | −1.033 | [−1.411, −0.656] |
| (I) Scenario group | (J) Scenario groups | MD (I–J) | 95% – CI |
|---|---|---|---|
| No Product Information Failure (CG) | Type 1: Missing Product Description (EG1) | −1.205 | [−1.582, −0.828] |
| Type 2: Missing Product Image (EG2) | −2.675 | [−3.050, −2.300] | |
| Type 3: Missing Original Selling Price (EG3) | −1.084 | [−1.468, −0.701] | |
| Type 4: Missing Promotional Savings Message (EG4) | −0.240 | [−0.621, 0.140] | |
| Type 5: Incorrect Pricing of a Multi Buy Deal (EG5) | −2.076 | [−2.454, −1.699] | |
| Type 6: Low Product Rating (EG6) | −1.033 | [−1.411, −0.656] |
Source(s): Table by author
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