Table 4

Measurement model

ConstructsItem codeItem loadingCronbach’s αCRAVE
UsageBUsageB10.9160.8670.8730.790
UsageB20.863
UsageB30.887
BIBI10.8420.8060.8080.721
BI20.848
BI30.857
SNSN10.9040.8870.8910.816
SN20.925
SN30.881
PBCPBC10.8810.8120.8160.729
PBC20.891
PBC30.785
PEUPEU10.7610.7860.7920.605
PEU20.813
PEU30.786
PEU40.751
VCVC10.7130.8180.9000.709
VC20.881
VC30.918
PUPU10.8310.8640.8750.710
PU20.913
PU30.794
PU40.829
ATTATT10.8620.8410.8660.758
ATT20.921
ATT30.825

Note(s): 2 Items of VC VC4 and VC5 were removed due to low item loadings

Source(s): The authors' own

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