Table 3 Literature review on PIQ...

Table 3

Literature review on PIQ

Research stream	Author	Looks at	Dimensions	Description	Example	Method
Online Service Failure	Holloway und Beatty (2003)	Website design problems	Navigational problems at site	Web site failed to function	Set up is confusing	Mixed
			Product poorly presented at site	satisfactorily	Loading is too slow
			Insufficient information provided at site		No information on order process
			Products incorrectly listed at site		Product placement inappropriate
	Forbes et al. (2005)	Response to service delivery system/product failure	Bad information	Information provided was insufficient	Consumer expecting certain capabilities, but the product did not have	Qualitative
	Forbes et al. (2005)	Response to service delivery system/product failure	Bad information	Information provided was insufficient	those capabilities	Qualitative
	Tan et al. (2016)	Information failure	Inaccurate Information	Information provided hinders	Information is unbiased	Qualitative
			Incomplete Information	Consumers in accomplishing their transactional activities	Missing company policies
			Irrelevant Information		Hidden charges
			Untimely Information		Information is not up-to-date
	Roy et al. (2022)	Website Design Problems	Navigational problems at the site	Failures of the website system	System failure	Quantitative
			Product poorly presented or misrepresented at the site		Confusing navigation
			Insufficient information provided at site		Lack of information on order procedure
			Products incorrectly listed as in stock
			Incorrect information provided at the site
			Web site system failure
E-Service Quality	Loiacono et al. (2002)	Website quality	Information usefulness	Delivered information helps to conduct task	Information provided meets customers information needs	Mixed
			Information ease of use	Delivered Information is designed pretty	Website pages are easy to read
			Visual appeal	Delivered Information is designed pretty
	Parasuraman et al. (2005)	E-S-QUAL	Information efficiency	Rating of websites performance in view of website information	Information is easy to find, well organized	Mixed
PIQ	Current work	Product information quality	Visual product depiction	Retailer provides inferior PIQ	Product depiction is incomplete (Pictures/Video)	Quantitative
			Product information		Too long product title
			Product details		Bad title readability
			Product attributes		Product attributes are inconsistent

Research stream	Author	Looks at	Dimensions	Description	Example	Method
Online Service Failure	Holloway und Beatty (2003)	Website design problems	Navigational problems at site	Web site failed to function	Set up is confusing	Mixed
			Product poorly presented at site	satisfactorily	Loading is too slow
			Insufficient information provided at site		No information on order process
			Products incorrectly listed at site		Product placement inappropriate
	Forbes et al. (2005)	Response to service delivery system/product failure	Bad information	Information provided was insufficient	Consumer expecting certain capabilities, but the product did not have	Qualitative
	Forbes et al. (2005)	Response to service delivery system/product failure	Bad information	Information provided was insufficient	those capabilities	Qualitative
	Tan et al. (2016)	Information failure	Inaccurate Information	Information provided hinders	Information is unbiased	Qualitative
			Incomplete Information	Consumers in accomplishing their transactional activities	Missing company policies
			Irrelevant Information		Hidden charges
			Untimely Information		Information is not up-to-date
	Roy et al. (2022)	Website Design Problems	Navigational problems at the site	Failures of the website system	System failure	Quantitative
			Product poorly presented or misrepresented at the site		Confusing navigation
			Insufficient information provided at site		Lack of information on order procedure
			Products incorrectly listed as in stock
			Incorrect information provided at the site
			Web site system failure
E-Service Quality	Loiacono et al. (2002)	Website quality	Information usefulness	Delivered information helps to conduct task	Information provided meets customers information needs	Mixed
			Information ease of use	Delivered Information is designed pretty	Website pages are easy to read
			Visual appeal	Delivered Information is designed pretty
	Parasuraman et al. (2005)	E-S-QUAL	Information efficiency	Rating of websites performance in view of website information	Information is easy to find, well organized	Mixed
PIQ	Current work	Product information quality	Visual product depiction	Retailer provides inferior PIQ	Product depiction is incomplete (Pictures/Video)	Quantitative
			Product information		Too long product title
			Product details		Bad title readability
			Product attributes		Product attributes are inconsistent

Source(s): Table by author

[ViewLarge]

Sharing Unavailable