Table 4

Dimensions of PIQ

PIQ dimensionsPIQ criteriaWebsite quality dimensionsLiterature
Visual product depiction(1) ImagesCompleteness of InformationZeithaml et al. (2002) 
Holloway and Beatty (2003) 
Petre et al. (2006) 
Tan et al. (2016) 
(2) VideoCompleteness of informationZeithaml et al. (2002) 
Holloway and Beatty (2003) 
Petre et al. (2006) 
Tan et al. (2016) 
Product information(3) Title lengthRelevancy of informationTan et al. (2016) 
(4) Title readabilityAccuracy of informationHolloway and Beatty (2003) 
Forbes et al. (2005) 
Petre et al. (2006) 
Tan et al. (2016) 
Roy et al. (2022) 
Product details(5) Detail readabilityAccuracy of informationHolloway and Beatty (2003) 
Forbes et al. (2005) 
Petre et al. (2006) 
Tan et al. (2016) 
Roy et al. (2022) 
Product attributes(6) Attribute consistencyAccuracy and relevancy of informationHolloway and Beatty (2003) 
Forbes et al. (2005) 
Petre et al. (2006) 
Tan et al. (2016) 
Roy et al. (2022) 
(7) Attribute relevancyRelevancy of informationTan et al. (2016) 
Product details(8) Details relevancyRelevancy of informationTan et al. (2016) 

Source(s): Table by author

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