Dimensions of PIQ
| PIQ dimensions | PIQ criteria | Theory |
|---|---|---|
| Product depiction | (1) Images | Image processing (Lutz and Lutz, 1978) |
| (2) Video | Image processing (Lutz and Lutz, 1978) | |
| Product information | (3) Title length | Uncertainty reduction theory (Berger and Calabrese, 1975) |
| (4) Title readability | Uncertainty reduction theory (Berger and Calabrese, 1975) | |
| Product details | (5) Detail readability | Uncertainty reduction theory (Berger and Calabrese, 1975) |
| Product attributes | (6) Attribute consistency | Consistency theory (Zajonc, 1960) |
| (7) Attribute relevancy | Consistency theory (Zajonc, 1960) | |
| Product details | (8) Detail relevancy | Consistency theory (Zajonc, 1960) |
| PIQ dimensions | PIQ criteria | Theory |
|---|---|---|
| Product depiction | (1) Images | Image processing ( |
| (2) Video | Image processing ( | |
| Product information | (3) Title length | Uncertainty reduction theory ( |
| (4) Title readability | Uncertainty reduction theory ( | |
| Product details | (5) Detail readability | Uncertainty reduction theory ( |
| Product attributes | (6) Attribute consistency | Consistency theory ( |
| (7) Attribute relevancy | Consistency theory ( | |
| Product details | (8) Detail relevancy | Consistency theory ( |
Source(s): Table by author
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