Table 6 Empirical research design 8 × 2... | Emerald Publishing

Table 6

Empirical research design

8 × 2 × 2 between subject design			Product type
			High involvement		Low involvement
			PIQ level
			High	Low	High	Low
PIQ dimensions and criteria	DEPIC-TION	(1) Images	Setting 1	Setting 9	Setting 17	Setting 25
	DEPIC-TION	(2) Video	Setting 2	Setting 10	Setting 18	Setting 26
	INFOR-MATION	(3) Title length	Setting 3	Setting 11	Setting 19	Setting 27
	INFOR-MATION	(4) Title readability	Setting 4	Setting 12	Setting 20	Setting 28
	DE-TAIL	(5) Detail readability	Setting 5	Setting 13	Setting 21	Setting 29
	ATTRI-BUTES	(6) Attribute consistency	Setting 6	Setting 14	Setting 22	Setting 30
	ATTRI-BUTES	(7) Attribute relevancy	Setting 7	Setting 15	Setting 23	Setting 31
	DE-TAIL	(8) Details relevancy	Setting 8	Setting 16	Setting 24	Setting 32

8 × 2 × 2 between subject design			Product type
			High involvement		Low involvement
			PIQ level
			High	Low	High	Low
PIQ dimensions and criteria	DEPIC-TION	(1) Images	Setting 1	Setting 9	Setting 17	Setting 25
	DEPIC-TION	(2) Video	Setting 2	Setting 10	Setting 18	Setting 26
	INFOR-MATION	(3) Title length	Setting 3	Setting 11	Setting 19	Setting 27
	INFOR-MATION	(4) Title readability	Setting 4	Setting 12	Setting 20	Setting 28
	DE-TAIL	(5) Detail readability	Setting 5	Setting 13	Setting 21	Setting 29
	ATTRI-BUTES	(6) Attribute consistency	Setting 6	Setting 14	Setting 22	Setting 30
	ATTRI-BUTES	(7) Attribute relevancy	Setting 7	Setting 15	Setting 23	Setting 31
	DE-TAIL	(8) Details relevancy	Setting 8	Setting 16	Setting 24	Setting 32

Source(s): Table by author