Table 9 Moderating effects per type of... | Emerald Publishing

Table 9

Moderating effects per type of PIQ

	Moderating effects
	Coefficient		95% - CI
PIQ CRITERIA	(1) Images	−0.459*	[−0.629, −0.289]
	(2) Video	0.050	[−0.124, 0.224]
	(3) Title Length	0.524	[0.353, −0.695]
	(4) Title Readability	−0.253*	[−0.426, −0.080]
	(5) Detail Readability	0.151	[−0.023, 0.326]
	(6) Attribute Consistency	−0.307*	[−0.485, −0.128]
	(7) Attribute Relevancy	0.162	[−0.013, 0.337]
	(8) Details Relevancy	0.130	[−0.047, 0.307]

	Moderating effects
	Coefficient		95% - CI
PIQ CRITERIA	(1) Images	−0.459*	[−0.629, −0.289]
	(2) Video	0.050	[−0.124, 0.224]
	(3) Title Length	0.524	[0.353, −0.695]
	(4) Title Readability	−0.253*	[−0.426, −0.080]
	(5) Detail Readability	0.151	[−0.023, 0.326]
	(6) Attribute Consistency	−0.307*	[−0.485, −0.128]
	(7) Attribute Relevancy	0.162	[−0.013, 0.337]
	(8) Details Relevancy	0.130	[−0.047, 0.307]

Source(s): Table by author