Table 10

Ranking of the PIQ criteria regarding their severity

OverallDrill (high involvement)Hammer (low involvement)
PIQ criteriaMeanPIQ criteriaMeanPIQ criteriaMean
(1) Image2.53(1) Image2.74(1) Image2.32
(6) Attribute consistency2.36(4) Title readability2.67(6) Attribute consistency2.28
(4) Title readability2.34(2) Video2.54(8) Detail relevancy2.15
(8) Detail relevancy2.32(8) Detail relevancy2.49(4) Title readability2.03
(2) Video2.18(6) Attribute consistency2.44(7) Attribute relevancy1.87
(5) Detail readability2.08(5) Detail readability2.39(2) Video1.85
(7) Attribute relevancy1.90(7) Attribute relevancy1.93(5) Detail readability1.77
(3) Title length1.76(3) Title length1.85(3) Title length1.68

Source(s): Table by author

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