Table 1 Types of data sources Type... | Emerald Publishing

Table 1

Types of data sources

Type	Purpose	Description
Interviews	To get the emic perspective, the participants' individual narratives about the exploration process of digitalisation, combining questions asked to all participants, adjusted to their specific role and follow-up questions	21 semi-structured interviews with senior executives with different functions and departments within IKEA, recorded and transcribed – Development manager, E-Commerce Programme – Country retail manager and pre-study project leader – Supply manager, IKEA Supply AG, Logistics – Sustainability manager, IKEA Group – Global retail logistics manager, Retail Logistics IKEA of Sweden – HR manager, Global Retail HR IKEA Retail Services – HR manager, IKEA Group – Communication manager, Sustainability – Programme manager, E-Commerce Programme – Group retail manager, Global Retail Services IKEA Group – Logistics manager, Altona store – Customer relationship manager, IKEA Altona store – Deputy store manager, IKEA Altona store – Deputy store manager and responsible sustainability, IKEA Altona store – IKEA concept manager, Inter IKEA Systems B.V. – Web and digital manager, Web and Digital Retail Services – Digital business manager, Inter IKEA systems B.V – Project leader, Mobile solutions – Global customer relations manager, Global Retail Services IKEA Group – Chief information officer, IKEA Group – Global graphic communications leader, Global Retail Services IKEA Group
Observations	To get an overall understanding of the exploration process and what participants were involved what the participants. In addition, to mutually design the study, validate preliminary findings and to be able to gain a more detailed understanding of the IKEA Store	Participant observations and field observations of IKEA stores – Meetings with project manager, in total 11 h 36 min, recorded and transcribed together with field notes – In situ observations together with IKEA staff in Altona, Hamburg, Germany taking notes and photos within the store, in total 10 h – Complementary field observations particularly focussed on digital solutions in IKEA stores in Gothenburg and Jönköping, Sweden, taking notes and photos within the stores
Documents	To retrieve information about the purpose of the different programmes, initiated following the exploration process and how digitalisation was communicated both internally within IKEA and externally to customers	Both written document and visual communication of three different types – Internal documents about the pre-study: “The Future role of the IKEA store in a multichannel environment”, the “IKEA Altona Store opening”, “IKEA Altona booklet”, the “E-Commerce Programme” and the “Multichannel Transformation Programme” – Public IKEA websites with information about their online services, the IKEA Vision and business idea and the IKEA history – Visual communication: Internal movie about the customer's future digital journey “Shop with Laura”

Type	Purpose	Description
Interviews	To get the emic perspective, the participants' individual narratives about the exploration process of digitalisation, combining questions asked to all participants, adjusted to their specific role and follow-up questions	21 semi-structured interviews with senior executives with different functions and departments within IKEA, recorded and transcribed– Development manager, E-Commerce Programme – Country retail manager and pre-study project leader – Supply manager, IKEA Supply AG, Logistics – Sustainability manager, IKEA Group – Global retail logistics manager, Retail Logistics IKEA of Sweden – HR manager, Global Retail HR IKEA Retail Services – HR manager, IKEA Group – Communication manager, Sustainability – Programme manager, E-Commerce Programme – Group retail manager, Global Retail Services IKEA Group – Logistics manager, Altona store – Customer relationship manager, IKEA Altona store – Deputy store manager, IKEA Altona store – Deputy store manager and responsible sustainability, IKEA Altona store – IKEA concept manager, Inter IKEA Systems B.V. – Web and digital manager, Web and Digital Retail Services – Digital business manager, Inter IKEA systems B.V – Project leader, Mobile solutions – Global customer relations manager, Global Retail Services IKEA Group – Chief information officer, IKEA Group – Global graphic communications leader, Global Retail Services IKEA Group
Observations	To get an overall understanding of the exploration process and what participants were involved what the participants. In addition, to mutually design the study, validate preliminary findings and to be able to gain a more detailed understanding of the IKEA Store	Participant observations and field observations of IKEA stores– Meetings with project manager, in total 11 h 36 min, recorded and transcribed together with field notes – In situ observations together with IKEA staff in Altona, Hamburg, Germany taking notes and photos within the store, in total 10 h – Complementary field observations particularly focussed on digital solutions in IKEA stores in Gothenburg and Jönköping, Sweden, taking notes and photos within the stores
Documents	To retrieve information about the purpose of the different programmes, initiated following the exploration process and how digitalisation was communicated both internally within IKEA and externally to customers	Both written document and visual communication of three different types– Internal documents about the pre-study: “The Future role of the IKEA store in a multichannel environment”, the “IKEA Altona Store opening”, “IKEA Altona booklet”, the “E-Commerce Programme” and the “Multichannel Transformation Programme” – Public IKEA websites with information about their online services, the IKEA Vision and business idea and the IKEA history – Visual communication: Internal movie about the customer's future digital journey “Shop with Laura”