Table 2 Exploring digitalization in... | Emerald Publishing

Table 2

Exploring digitalization in relation to an established business model

Activities	Definition/meaning	Steps	Description	Case example
Interpreting	Ways of understanding and making sense of digitalization and the changes it was considered to imply	Differentiating	Distinguishing and delimiting digitalization from other concepts	Distinguishing, clarifying and separating digitalization from e-commerce, emphasizing similarities and differences
		Combining	Making connections between digitalization and other trends and concepts	Relating digitalization to other trends and developments such as urbanization and technological development
		Concretising	Making digitalization less abstract, e.g. by concretizing, defining and making actionable	Making digitalization manageable by relating it to present and ongoing specific activities within and outside the company
Interrelating	Assessing digitalization in relation to the existing business model	Visualising	Creating illustrations of what the future might look like through a concrete situation which everyone could easily relate to	Introducing a future oriented vision of what digitalization could look like from the point of view of the customer (journey)
		Mapping	Different views and perspectives both across different parts of the company as well as from the outside	Inviting and involving senior executives and various functions, and discussing issues related to roles and responsibilities
		Evaluating	Assessing the impact of digitalization on the existing ways of doing business by focusing on what it would mean in terms of transformation in particular	Bringing in different perspectives – both internal and external – when assessing the implications of digitalization for the ways of doing business
Integrating	Digitalization of the business model in practice (e.g. minor modifications, renovating, innovating, shifting into a completely new business model)	Practicing	Developing and trying different solutions to be able to test and to learn from them	Taking the visual vision to practice, in order to try out new concepts in practice
		Reviewing	Sharing of knowledge between different parts of the organization, to learn from practice	Learning from the experiences, and transferring these internally within the organization
		Revising	Connecting and evaluating the changes back to the established business model in order to provide continuity	Re(in)novation. Bringing lessons learnt back to the project group and interrelating it to the company origin and “essence”

Activities	Definition/meaning	Steps	Description	Case example
Interpreting	Ways of understanding and making sense of digitalization and the changes it was considered to imply	Differentiating	Distinguishing and delimiting digitalization from other concepts	Distinguishing, clarifying and separating digitalization from e-commerce, emphasizing similarities and differences
		Combining	Making connections between digitalization and other trends and concepts	Relating digitalization to other trends and developments such as urbanization and technological development
		Concretising	Making digitalization less abstract, e.g. by concretizing, defining and making actionable	Making digitalization manageable by relating it to present and ongoing specific activities within and outside the company
Interrelating	Assessing digitalization in relation to the existing business model	Visualising	Creating illustrations of what the future might look like through a concrete situation which everyone could easily relate to	Introducing a future oriented vision of what digitalization could look like from the point of view of the customer (journey)
		Mapping	Different views and perspectives both across different parts of the company as well as from the outside	Inviting and involving senior executives and various functions, and discussing issues related to roles and responsibilities
		Evaluating	Assessing the impact of digitalization on the existing ways of doing business by focusing on what it would mean in terms of transformation in particular	Bringing in different perspectives – both internal and external – when assessing the implications of digitalization for the ways of doing business
Integrating	Digitalization of the business model in practice (e.g. minor modifications, renovating, innovating, shifting into a completely new business model)	Practicing	Developing and trying different solutions to be able to test and to learn from them	Taking the visual vision to practice, in order to try out new concepts in practice
		Reviewing	Sharing of knowledge between different parts of the organization, to learn from practice	Learning from the experiences, and transferring these internally within the organization
		Revising	Connecting and evaluating the changes back to the established business model in order to provide continuity	Re(in)novation. Bringing lessons learnt back to the project group and interrelating it to the company origin and “essence”