Table 2 Preliminary data analysis...

Table 2

Preliminary data analysis

Variable/indicators	Mean	SD	Normality (K–S test)
Motivations
MO1 – Know its historical and monumental wealth	4.33	0.963	0.000 C
MO2 – Deepen knowledge about Heritage	3.36	1.249	0.000 C
MO3 – Attend cultural events: exhibition, festival and/or concerts	2.27	1.315	0.000 C
MO4 – Taste its gastronomy	3.61	1.280	0.000 C
MO5 – Visiting family or friends	1.80	1.468	0.000 C
MO6 – Disconnect from the everyday life	3.90	1.305	0.000 C
MO7 – The desire to know new places	4.26	1.147	0.000 C
MO8 – The proximity to my place of residence	2.08	1.404	0.000 C
MO9 – The fame and tourist reputation of the city	3.76	1.287	0.000 C
MO10 – Work or business visit (meeting and/or congresses)	1.27	0.855	0.000 C
MO11 – Another visit of my tourist itinerary	2.91	1.498	0.000 C
MO12 – Being an affordable tourist destination	3.29	1.376	0.000 C
MO13 – Learning Spanish	1.64	1.191	0.000 C
Perceived value
VP1 – The conservation of the monumental and artistic heritage	4.33	0.856	0.000 C
VP2 – The beauty of the city	4.54	0.693	0.000 C
VP3 – Accessibility to emblematic buildings and monuments	3.79	1.082	0.000 C
VP4 – Tourist information	3.47	1.141	0.000 C
VP5 – Service and quality of tourist accommodation	3.65	1.136	0.000 C
VP6 – Service and quality of restaurants and taverns	3.83	1.047	0.000 C
VP7 – Service and quality of the tour guides	3.09	1.409	0.000 C
VP8 – Diversity and quality of local gastronomy	3.87	1.085	0.000 C
VP9 – Opportunity to buy handicrafts	3.58	1.242	0.000 C
VP10 – Complementary leisure offer	3.08	1.279	0.000 C
VP11 – Citizen security	3.79	1.094	0.000 C
VP12 – Cleaning of the city	3.91	1.024	0.000 C
VP13 – Residents’ hospitality	3.87	1.086	0.000 C
VP14 – Public transport services	3.48	1.272	0.000 C
VP15 – Value for money of this tourist destination	3.90	0.998	0.000 C
Satisfaction
SA1 – I made the right decision visiting Granada	4.63	0.698	0.000 C
SA2 – I have a great level of satisfaction with Granada	4.43	0.771	0.000 C
Loyalty
LD1 – I recommend its visit if someone asked me for advice	4.59	0.710	0.000 C
LD2 – I will encourage my family and/or friends to visit the city	4.50	0.819	0.000 C
LD3 – After my experience, I think I will come back again	4.23	1.066	0.000 C

Variable/indicators	Mean	SD	Normality (K–S test)
Motivations
MO1 – Know its historical and monumental wealth	4.33	0.963	0.000 C
MO2 – Deepen knowledge about Heritage	3.36	1.249	0.000 C
MO3 – Attend cultural events: exhibition, festival and/or concerts	2.27	1.315	0.000 C
MO4 – Taste its gastronomy	3.61	1.280	0.000 C
MO5 – Visiting family or friends	1.80	1.468	0.000 C
MO6 – Disconnect from the everyday life	3.90	1.305	0.000 C
MO7 – The desire to know new places	4.26	1.147	0.000 C
MO8 – The proximity to my place of residence	2.08	1.404	0.000 C
MO9 – The fame and tourist reputation of the city	3.76	1.287	0.000 C
MO10 – Work or business visit (meeting and/or congresses)	1.27	0.855	0.000 C
MO11 – Another visit of my tourist itinerary	2.91	1.498	0.000 C
MO12 – Being an affordable tourist destination	3.29	1.376	0.000 C
MO13 – Learning Spanish	1.64	1.191	0.000 C
Perceived value
VP1 – The conservation of the monumental and artistic heritage	4.33	0.856	0.000 C
VP2 – The beauty of the city	4.54	0.693	0.000 C
VP3 – Accessibility to emblematic buildings and monuments	3.79	1.082	0.000 C
VP4 – Tourist information	3.47	1.141	0.000 C
VP5 – Service and quality of tourist accommodation	3.65	1.136	0.000 C
VP6 – Service and quality of restaurants and taverns	3.83	1.047	0.000 C
VP7 – Service and quality of the tour guides	3.09	1.409	0.000 C
VP8 – Diversity and quality of local gastronomy	3.87	1.085	0.000 C
VP9 – Opportunity to buy handicrafts	3.58	1.242	0.000 C
VP10 – Complementary leisure offer	3.08	1.279	0.000 C
VP11 – Citizen security	3.79	1.094	0.000 C
VP12 – Cleaning of the city	3.91	1.024	0.000 C
VP13 – Residents’ hospitality	3.87	1.086	0.000 C
VP14 – Public transport services	3.48	1.272	0.000 C
VP15 – Value for money of this tourist destination	3.90	0.998	0.000 C
Satisfaction
SA1 – I made the right decision visiting Granada	4.63	0.698	0.000 C
SA2 – I have a great level of satisfaction with Granada	4.43	0.771	0.000 C
Loyalty
LD1 – I recommend its visit if someone asked me for advice	4.59	0.710	0.000 C
LD2 – I will encourage my family and/or friends to visit the city	4.50	0.819	0.000 C
LD3 – After my experience, I think I will come back again	4.23	1.066	0.000 C

Note:

^CLilliefors’ significance correction

[ViewLarge]

Sharing Unavailable