Reliability and validity of the measurement model
| Variable/indicators | Loads (Sig.) | Weights (Sig.) | VIF |
|---|---|---|---|
| Motivations | |||
| MO1 – Know its historical and monumental wealth | 0.412 (0.000) | 1.37 | |
| MO2 – Deepen knowledge about Heritage | 0.263 (0.000) | 1.348 | |
| MO3 – Attend cultural events: exhibition, festival and/or concerts | 0.033 (0.319) | 1.180 | |
| MO4 – Taste its gastronomy | 0.216 (0.000) | 1.139 | |
| MO5 – Visiting family or friends | 0.233 (0.000) | 1.194 | |
| MO6 – Disconnect from the everyday life | 0.218 (0.001) | 1.201 | |
| MO7 – The desire to know new places | 0.328 (0.000) | 1.210 | |
| MO8 – The proximity to my place of residence | −0.040 (0.285) | 1.181 | |
| MO9 – The fame and tourist reputation of the city | 0.213 (0.000) | 1.258 | |
| MO10 – Work or business visit (meeting and/or congresses) | −0.202 (0.002) | 1.125 | |
| MO11 – Another visit of my tourist itinerary | −0.070 (0.167) | 1.242 | |
| MO12 – Being an affordable tourist destination | 0.145 (0.020) | 1.351 | |
| MO13 – Learning Spanish | −0.081 (0.124) | 1.068 | |
| Perceived value | |||
| VP5 – Service and quality of tourist accommodation | 0.661 (0.000) | ||
| VP6 – Service and quality of restaurants and taverns | 0.793 (0.000) | ||
| VP8 – Diversity and quality of local gastronomy | 0.705 (0.000) | ||
| VP13 – Residents’ hospitality | 0.665 (0.000) | ||
| VP15 – Value for money of this tourist destination | 0.706 (0.000) | ||
| Satisfaction | |||
| SA1 – I made the right decision visiting Granada | 0.909 (0.000) | ||
| SA2 – I have a great level of satisfaction with Granada | 0.916 (0.000) | ||
| Loyalty | |||
| LD1 – I recommend its visit if someone asked me for advice | 0.903 (0.000) | ||
| LD2 – I will encourage my family and/or friends to visit the city | 0.900 (0.000) | ||
| LD3 – After my experience, I think I will come back again | 0.754 (0.000) |
| Variable/indicators | Loads (Sig.) | Weights (Sig.) | VIF |
|---|---|---|---|
| MO1 – Know its historical and monumental wealth | 0.412 (0.000) | 1.37 | |
| MO2 – Deepen knowledge about Heritage | 0.263 (0.000) | 1.348 | |
| MO3 – Attend cultural events: exhibition, festival and/or concerts | 0.033 (0.319) | 1.180 | |
| MO4 – Taste its gastronomy | 0.216 (0.000) | 1.139 | |
| MO5 – Visiting family or friends | 0.233 (0.000) | 1.194 | |
| MO6 – Disconnect from the everyday life | 0.218 (0.001) | 1.201 | |
| MO7 – The desire to know new places | 0.328 (0.000) | 1.210 | |
| MO8 – The proximity to my place of residence | −0.040 (0.285) | 1.181 | |
| MO9 – The fame and tourist reputation of the city | 0.213 (0.000) | 1.258 | |
| MO10 – Work or business visit (meeting and/or congresses) | −0.202 (0.002) | 1.125 | |
| MO11 – Another visit of my tourist itinerary | −0.070 (0.167) | 1.242 | |
| MO12 – Being an affordable tourist destination | 0.145 (0.020) | 1.351 | |
| MO13 – Learning Spanish | −0.081 (0.124) | 1.068 | |
| VP5 – Service and quality of tourist accommodation | 0.661 (0.000) | ||
| VP6 – Service and quality of restaurants and taverns | 0.793 (0.000) | ||
| VP8 – Diversity and quality of local gastronomy | 0.705 (0.000) | ||
| VP13 – Residents’ hospitality | 0.665 (0.000) | ||
| VP15 – Value for money of this tourist destination | 0.706 (0.000) | ||
| SA1 – I made the right decision visiting Granada | 0.909 (0.000) | ||
| SA2 – I have a great level of satisfaction with Granada | 0.916 (0.000) | ||
| LD1 – I recommend its visit if someone asked me for advice | 0.903 (0.000) | ||
| LD2 – I will encourage my family and/or friends to visit the city | 0.900 (0.000) | ||
| LD3 – After my experience, I think I will come back again | 0.754 (0.000) |
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