Discriminant validity: Heterotrait–Monotrait ratio
| Loyalty | Satisfaction | Perceived value | |
|---|---|---|---|
| Loyalty | – | – | – |
| Satisfaction | 0.862 (0.824; 0.898) | – | – |
| Perceived value | 0.516 (0.461; 0.568) | 0.558 (0.503; 0.310) | – |
| Loyalty | Satisfaction | Perceived value | |
|---|---|---|---|
| Loyalty | – | – | – |
| Satisfaction | 0.862 (0.824; 0.898) | – | – |
| Perceived value | 0.516 (0.461; 0.568) | 0.558 (0.503; 0.310) | – |
Notes:
Bootstrapping for the HT–MT ratio (via confidence intervals) is presented in parentheses
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