Table 7

Explained variance (R2) and effect size (f2)

Endogenous variableR2Path coefficientCorrelationExplained variance (%)Effect size (f2)*
Loyalty0.512    
H4: Satisfaction 0.6520.70746.0960.706 (0.000); L. and Sig.
H3: Perceived value 0.1240.4105.0840.026 (0.005); S. and Sig.
Satisfaction0.240    
H1: Motivations 0.2230.3557.9160.063 (0.000); S. and Sig.
H2: Perceived value 0.3580.43815.680.152 (0.000); M. and Sig.
Notes: *

S. = Small; M. = Medium; L. = Large; Sig. = Significant; Nsig. = Non-significant

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