Table 3 EFA results on pro-conservation...

Table 3

EFA results on pro-conservation intentions

Pro-conservation intention statements	Advocating conservation intentions	Supporting conservation intentions
I now feel that I have a strong responsibility to do all I can to protect wildlife	0.80
I now want to encourage others to get actively involved in conservation initiatives/programmes	0.79
I now have a deeper appreciation for wildlife and nature conservation	0.78
I want to spend more time learning about wildlife conservation	0.76
I might donate time and money to conservation initiatives	0.76
I feel a deeper connection to wildlife	0.74
I am now inspired to advocate for the welfare of wildlife and nature conservation	0.73
I am now more aware of conservation initiatives/programmes	0.73
I have now gained a deeper appreciation of the critical role that zoos play in conservation	0.70
I will revisit the zoo in the future		0.91
I will recommend the zoo visit to family, friends and others		0.84
I now want to see wildlife in their natural environment as well		0.45
I am now encouraged to visit other zoos		0.41
Eigenvalues (EV)	7.23	1.10
Var. (%)	55.61	8.45
Cum. Var. (%)	55.61	64.06
Cronbach alpha	0.93	0.75
Avg, inter-item correlation	0.59	0.44
Mean value (x̄)	3.65	4.03

Pro-conservation intention statements	Advocating conservation intentions	Supporting conservation intentions
I now feel that I have a strong responsibility to do all I can to protect wildlife	0.80
I now want to encourage others to get actively involved in conservation initiatives/programmes	0.79
I now have a deeper appreciation for wildlife and nature conservation	0.78
I want to spend more time learning about wildlife conservation	0.76
I might donate time and money to conservation initiatives	0.76
I feel a deeper connection to wildlife	0.74
I am now inspired to advocate for the welfare of wildlife and nature conservation	0.73
I am now more aware of conservation initiatives/programmes	0.73
I have now gained a deeper appreciation of the critical role that zoos play in conservation	0.70
I will revisit the zoo in the future		0.91
I will recommend the zoo visit to family, friends and others		0.84
I now want to see wildlife in their natural environment as well		0.45
I am now encouraged to visit other zoos		0.41
Eigenvalues (EV)	7.23	1.10
Var. (%)	55.61	8.45
Cum. Var. (%)	55.61	64.06
Cronbach alpha	0.93	0.75
Avg, inter-item correlation	0.59	0.44
Mean value (x̄)	3.65	4.03

Notes:

*Five-point Likert scale: 1 = not at all to 5 = completely. The Kaiser–Meyer–Olkin measure of sampling adequacy: 0.93; Bartlett’s test of sphericity was significant [x² (78) = 2512.21, p < 0.05]; the variance explained was 64%

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