Table 4

EFA results on visitor satisfaction with zoo facilities and offerings

Zoo facilities and service statementsInteraction and facility qualityService and interpretation quality
Staff friendliness, reception and general hospitality0.76 
Safety and security in and around the zoo0.76 
Cleanliness of the zoo, enclosures and environment0.75 
Animal health, welfare and general conditioning0.74 
Adequate and safe parking0.72 
Maintenance, renovation and modernisation0.67 
Quality of restaurants, kiosks and other refreshments offerings0.61 
Number of animals per enclosure0.56 
Entrance fees and overall affordability0.50 
Maps, signage, rules and general information0.49 
Quality of the children’s programmes on offer 0.81
The usefulness of the website, e.g. user-friendliness and availability of necessary visitor information 0.80
Adequate interpretation, e.g. information on the species 0.72
Adequate interactive forms of interpretation, e.g. games, audio and visual displays 0.72
The number, type and variety of events organised by the zoo 0.71
Quality of the venues, related facilities and equipment for hire 0.65
Conditions of children’s equipment and activities 0.59
Availability of knowledgeable staff 0.44
Eigenvalues (EV)9.201.36
Var. (%)51.127.58
Cum. Var. (%)51.1258.69
Cronbach alpha0.910.90
Avg, inter-item correlation0.450.54
Mean value (x̄)3.793.61

Notes:

*Five-point Likert scale: 1 = very dissatisfied to 5 = very satisfied. The Kaiser–Meyer–Olkin measure of sampling adequacy: 0.94; Bartlett’s test of sphericity was significant [x2 (153) = 3,482.73, p < 0.05]; the variance explained was 59%

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