Table 5 Spearman’s rho results Variables...

Table 5

Spearman’s rho results

Variables			ACI	SCI
Spearman’s rho	ACI	Correlation coefficient	1,000	0.711**
		Sig. (two-tailed)		0.000
		N	378	373
	SCI	Correlation coefficient	0.711**	1.000
		Sig. (two-tailed)	0.000
		N	373	374
	Previous visits	Correlation coefficient	0.036	0.103^*
		Sig. (two-tailed)	0.492	0.049
		N	371	367
	Age exposed to zoos	Correlation coefficient	0.134^*	−0,001
		Sig. (two-tailed)	0.013	0.981
		N	347	343
	Conservation is a main function of the zoo	Correlation coefficient	0.070	0.116^*
		Sig. (two-tailed)	0.211	0,037
		N	323	322
	Pre-conscious awareness	Correlation coefficient	0.537**	0.485**
		Sig. (two-tailed)	0.000	0.000
		N	374	371
	Conscious awareness	Correlation coefficient	0.559**	0.490**
		Sig. (two-tailed)	0.000	0.000
		N	375	371
	Unconscious awareness	Correlation coefficient	0.269**	0.130^*
		Sig. (two-tailed)	0.000	0.012
		N	369	368
	Engagement	Correlation coefficient	0.600**	0.445**
		Sig. (two-tailed)	0.000	0.000
		N	369	367
	Escapism	Correlation coefficient	0.556**	0.586**
		Sig. (two-tailed)	0.000	0.000
		N	371	370
	Edutainment	Correlation coefficient	0.614**	0.595**
		Sig. (two-tailed)	0.000	0.000
		N	372	369
	Total spending	Correlation coefficient	0.218**	0.124^*
		Sig. (two-tailed)	0.000	0.019
		N	358	354
	Female	Correlation coefficient	−0.117^*	−0.106^*
		Sig. (two-tailed)	0.023	0.041
		N	376	372
	Low to mid-income per year	Correlation coefficient	0.205**	0.107
		Sig. (two-tailed)	0.000	0.060
		N	311	310
	Spontaneous decision to visit the zoo	Correlation coefficient	−0.158**	−0.144**
		Sig. (two-tailed)	0.002	0.005
		N	375	371
	Interaction and facility quality	Pearson correlation	0.506**	0.509**
		Sig. (two-tailed)	0.000	0.000
		N	367	364
	Service and interpretation quality	Pearson correlation	0.532**	0.436**
		Sig. (two-tailed)	0.000	0.000
		N	369	364

Variables			ACI	SCI
Spearman’s rho	ACI	Correlation coefficient	1,000	0.711**
		Sig. (two-tailed)		0.000
		N	378	373
	SCI	Correlation coefficient	0.711**	1.000
		Sig. (two-tailed)	0.000
		N	373	374
	Previous visits	Correlation coefficient	0.036	0.103^*
		Sig. (two-tailed)	0.492	0.049
		N	371	367
	Age exposed to zoos	Correlation coefficient	0.134^*	−0,001
		Sig. (two-tailed)	0.013	0.981
		N	347	343
	Conservation is a main function of the zoo	Correlation coefficient	0.070	0.116^*
		Sig. (two-tailed)	0.211	0,037
		N	323	322
	Pre-conscious awareness	Correlation coefficient	0.537**	0.485**
		Sig. (two-tailed)	0.000	0.000
		N	374	371
	Conscious awareness	Correlation coefficient	0.559**	0.490**
		Sig. (two-tailed)	0.000	0.000
		N	375	371
	Unconscious awareness	Correlation coefficient	0.269**	0.130^*
		Sig. (two-tailed)	0.000	0.012
		N	369	368
	Engagement	Correlation coefficient	0.600**	0.445**
		Sig. (two-tailed)	0.000	0.000
		N	369	367
	Escapism	Correlation coefficient	0.556**	0.586**
		Sig. (two-tailed)	0.000	0.000
		N	371	370
	Edutainment	Correlation coefficient	0.614**	0.595**
		Sig. (two-tailed)	0.000	0.000
		N	372	369
	Total spending	Correlation coefficient	0.218**	0.124^*
		Sig. (two-tailed)	0.000	0.019
		N	358	354
	Female	Correlation coefficient	−0.117^*	−0.106^*
		Sig. (two-tailed)	0.023	0.041
		N	376	372
	Low to mid-income per year	Correlation coefficient	0.205**	0.107
		Sig. (two-tailed)	0.000	0.060
		N	311	310
	Spontaneous decision to visit the zoo	Correlation coefficient	−0.158**	−0.144**
		Sig. (two-tailed)	0.002	0.005
		N	375	371
	Interaction and facility quality	Pearson correlation	0.506**	0.509**
		Sig. (two-tailed)	0.000	0.000
		N	367	364
	Service and interpretation quality	Pearson correlation	0.532**	0.436**
		Sig. (two-tailed)	0.000	0.000
		N	369	364

Notes:

**Correlation is significant at the 0.01 level (two-tailed).

Correlation is significant at the 0.05 level (two-tailed)

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