Table 6

Regression model predictors and stepwise linear regression results to improve pro-conservation intentions

ModelsUnstandardised coefficientsStandardised coefficients
BStd. errorBetatSig.
Model 1: Enhancing ACI
5(Constant)−0.4100.179 −2.2820.023
SCI0.4520.0460.4069.7630.000*
Edutainment0.2270.0370.2516.1340.000*
Conscious awareness0.2080.0440.1924.7290.000*
Service and interpretation quality0.1720.0460.1523.7510.000*
Total spending0.0010.0000.1193.4610.001*
Model 2: Enhancing SCI
4(Constant)0.7010.181 3.8780.000
ACI0.5100.0460.56711.1740.000*
Escapism0.3870.0600.3506.4510.000*
Engagement−0.1620.044−0.199−3.6720.000*
Interaction and facility quality0.1290.0490.1272.6390.009*

Notes:

*Statistically significant; p < 0.05

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