Table 3. Multivariate probit model of... | Emerald Publishing

Table 3.

Multivariate probit model of attribute importance to hard apple cider purchase decisions

	Estimated coefficients (ψ)
Variable	Tennessee made	Use heirloom apples	Sparkling	Sweetness/dryness	Price	No preservatives
INTERCEPT	−3.126**	−2.693	−1.301*	−1.135*	−0.047	−3.276**
AGE	0.010*	0.011*	−0.004	0.000	−0.007	0.009*
FEMALE	0.017	−0.155	−0.030	0.248	−0.029	−0.097
COLLGRAD	0.104	−0.011	0.107	−0.005	−0.049	−0.153
HHINCDOL	−0.001	−0.004*	0.000	−0.001	0.005**	−0.001
LOCFOOD	0.594**	0.232*	0.108	0.297**	0.185	0.608**
METRO	−0.028	−0.122	0.138	−0.034	0.025	−0.091
WEST	−0.330	0.239	−0.197	−0.127	0.115	−0.018
MIDDLE	−0.248	0.123	−0.104	−0.020	0.007	−0.183
FARMBACK	0.095	0.227	−0.190	−0.230	−0.013	−0.313*
FAMILIAR	−0.031	0.088	0.085	0.089	−0.038	0.109
CIDERFREQ	0.034	0.121**	0.004	−0.025	−0.052	0.042
WKLYBEER	−0.218	−0.093	0.044	0.178	−0.198	−0.281
WKLYWINE	−0.088	0.080	0.070	−0.277	−0.061	0.462**
WKLYWINECOOL	−0.382	−0.041	−0.364	−0.067	−0.163	0.065
WKLKYLIQ	0.247	0.290	0.221	0.216	0.312	−0.072
WKLYMALT	0.514	−0.031	0.340	0.843*	0.185	0.460
WKLYALCEXP	0.007	0.009	0.006	−0.003	−0.002	−0.003
CONSEQ	0.220**	0.060	0.016	0.087	0.093	0.117
GROCERY	−0.306*	−0.207	0.148	0.045	−0.051	−0.172
ρ21	0.511**
ρ31	0.124
ρ41	0.346**
ρ51	0.259**
ρ61	0.373**
ρ32	0.202**
ρ42	0.215**
ρ52	0.169**
ρ62	0.303**
ρ43	0.395**
ρ53	0.168*
ρ63	0.196**
ρ54	0.213**
ρ64	0.155*
ρ65	0.254**
Percent correct	72.9	70.47	66.5	61.7	66.5
LLR χ²(114 df) = 242.84** N = 462
LLR ρ21= ρ31, …, ρ65 χ²(15 df) = 140.28**

	Estimated coefficients (ψ)
Variable	Tennessee made	Use heirloom apples	Sparkling	Sweetness/dryness	Price	No preservatives
INTERCEPT	−3.126**	−2.693	−1.301*	−1.135*	−0.047	−3.276**
AGE	0.010*	0.011*	−0.004	0.000	−0.007	0.009*
FEMALE	0.017	−0.155	−0.030	0.248	−0.029	−0.097
COLLGRAD	0.104	−0.011	0.107	−0.005	−0.049	−0.153
HHINCDOL	−0.001	−0.004*	0.000	−0.001	0.005**	−0.001
LOCFOOD	0.594**	0.232*	0.108	0.297**	0.185	0.608**
METRO	−0.028	−0.122	0.138	−0.034	0.025	−0.091
WEST	−0.330	0.239	−0.197	−0.127	0.115	−0.018
MIDDLE	−0.248	0.123	−0.104	−0.020	0.007	−0.183
FARMBACK	0.095	0.227	−0.190	−0.230	−0.013	−0.313*
FAMILIAR	−0.031	0.088	0.085	0.089	−0.038	0.109
CIDERFREQ	0.034	0.121**	0.004	−0.025	−0.052	0.042
WKLYBEER	−0.218	−0.093	0.044	0.178	−0.198	−0.281
WKLYWINE	−0.088	0.080	0.070	−0.277	−0.061	0.462**
WKLYWINECOOL	−0.382	−0.041	−0.364	−0.067	−0.163	0.065
WKLKYLIQ	0.247	0.290	0.221	0.216	0.312	−0.072
WKLYMALT	0.514	−0.031	0.340	0.843*	0.185	0.460
WKLYALCEXP	0.007	0.009	0.006	−0.003	−0.002	−0.003
CONSEQ	0.220**	0.060	0.016	0.087	0.093	0.117
GROCERY	−0.306*	−0.207	0.148	0.045	−0.051	−0.172
ρ21	0.511**
ρ31	0.124
ρ41	0.346**
ρ51	0.259**
ρ61	0.373**
ρ32	0.202**
ρ42	0.215**
ρ52	0.169**
ρ62	0.303**
ρ43	0.395**
ρ53	0.168*
ρ63	0.196**
ρ54	0.213**
ρ64	0.155*
ρ65	0.254**
Percent correct	72.9	70.47	66.5	61.7	66.5
LLR χ²(114 df) = 242.84** N = 462
LLR ρ21= ρ31, …, ρ65 χ²(15 df) = 140.28**

Notes:

^a**denotes significance at α = 0.01 and *denotes significance at α = 0.05