Table VI

Regression coefficients – mediating effect of perceived legitimacy between recall proactiveness and repurchase intention

Hong KongUSAMainland China
Model 1Model 2Model 3Model 1Model 2Model 3Model 1Model 2Model 3
Proactiveness0.55***0.27*0.04ns0.46***0.18*−0.11ns0.36***0.31***0.16*
Legitimacy0.44***0.63***0.49***
R20.31***0.07*0.21***0.21***0.03*0.35***0.13***0.09***0.31***
ΔR20.14***0.32***0.22***

Notes: DV of model 1=legitimacy; DV of model 2=repurchase intention; DV of model 3=repurchase intention. *,***Significant at 0.05 and 0.005

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