Regression coefficients – mediating effect of perceived legitimacy between recall proactiveness and repurchase intention
| Hong Kong | USA | Mainland China | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Model 1 | Model 2 | Model 3 | Model 1 | Model 2 | Model 3 | Model 1 | Model 2 | Model 3 | |
| Proactiveness | 0.55*** | 0.27* | 0.04ns | 0.46*** | 0.18* | −0.11ns | 0.36*** | 0.31*** | 0.16* |
| Legitimacy | – | – | 0.44*** | – | – | 0.63*** | – | – | 0.49*** |
| R2 | 0.31*** | 0.07* | 0.21*** | 0.21*** | 0.03* | 0.35*** | 0.13*** | 0.09*** | 0.31*** |
| ΔR2 | – | – | 0.14*** | – | – | 0.32*** | – | – | 0.22*** |
| Hong Kong | USA | Mainland China | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Model 1 | Model 2 | Model 3 | Model 1 | Model 2 | Model 3 | Model 1 | Model 2 | Model 3 | |
| Proactiveness | 0.55*** | 0.27* | 0.04ns | 0.46*** | 0.18* | −0.11ns | 0.36*** | 0.31*** | 0.16* |
| Legitimacy | – | – | 0.44*** | – | – | 0.63*** | – | – | 0.49*** |
| 0.31*** | 0.07* | 0.21*** | 0.21*** | 0.03* | 0.35*** | 0.13*** | 0.09*** | 0.31*** | |
| Δ | – | – | 0.14*** | – | – | 0.32*** | – | – | 0.22*** |
Notes: DV of model 1=legitimacy; DV of model 2=repurchase intention; DV of model 3=repurchase intention. *,***Significant at 0.05 and 0.005
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