Findings on the relationship issues and link to firm performance
| Question | Firm code | Excerpts of data on/mutual understanding |
| How do you think mutual understanding in SC relationship has impact on your performance? | Firm 2 | If you don’t have a shared understanding of your relationship, it will be hard to work through. Say, when our buyers ask the best time to promote our product, we give them a window, say in January we will have a lot of cauliflowers then we can promote it. We try to plan that out; we work out a rough price that we think we sell it for (Producer) |
| Firm 4 | Both sides [buyer-supplier] have a good understanding how we work, so we don’t put too much demand on them, and then they understand what impact it would be if they don’t produce what they promise, and we don’t get it. So they understand that well, and that’s what we require too for our performance (Wholesaler/retailer) | |
| Firm 6 | Anyone wants a new customer, we meet with them, we believe what the term is, what the goal, we always do what we can, visit their facilities and look at their labour […] see everything with them go on right (Processor) | |
| Firm 7 | We have a very good understanding among the members. Sometimes a bit of friction between the parties but they can make query if any supply is penalised. A printed report is normally provided on every product in the supply chain, which is a good system and important for the business (Processor) | |
| Firm 8 | We invite our suppliers, we show them around, show them what we do, show them what are they consist of, so that they have complete understanding, if they are in queue in outside for an hour, or waiting at the dock to unload, they can understand why sometimes it takes so long (Supermarket retailer) | |
| Do you have any joint venture or mutual investment in the relationship? | Firm code | Excerpts of data on mutual investment |
| Firm 2 | At the central market sometimes growers and market agents started an off-market agency. We also invested money with the wash packers (Producer) | |
| Firm 3 | We had had investment from the stock agent to improve the quality of feeding when I got beef cattle (Producer) | |
| Firm 6 | Our relationship with L […] is extended for a longer term for a mutual investment in building new warehouses and some other facilities […] and that works well in improving the efficiency of the deliveries of our inbound/outbound goods (Processor) | |
| Firm 7 | There is investment right throughout the supply chain, it happens in some instances where we might be buying a product from a particular farmer, we invest to make sure he got the right instruments (Processor) | |
| Firm 8 | We do have investment with the producers when we get new lines, new fridge or new vegetables come on board (Supermarket retailer) |
| Question | Firm code | Excerpts of data on/mutual understanding |
| How do you think mutual understanding in SC relationship has impact on your performance? | Firm 2 | If you don’t have a shared understanding of your relationship, it will be hard to work through. Say, when our buyers ask the best time to promote our product, we give them a window, say in January we will have a lot of cauliflowers then we can promote it. We try to plan that out; we work out a rough price that we think we sell it for (Producer) |
| Firm 4 | Both sides [buyer-supplier] have a good understanding how we work, so we don’t put too much demand on them, and then they understand what impact it would be if they don’t produce what they promise, and we don’t get it. So they understand that well, and that’s what we require too for our performance (Wholesaler/retailer) | |
| Firm 6 | Anyone wants a new customer, we meet with them, we believe what the term is, what the goal, we always do what we can, visit their facilities and look at their labour […] see everything with them go on right (Processor) | |
| Firm 7 | We have a very good understanding among the members. Sometimes a bit of friction between the parties but they can make query if any supply is penalised. A printed report is normally provided on every product in the supply chain, which is a good system and important for the business (Processor) | |
| Firm 8 | We invite our suppliers, we show them around, show them what we do, show them what are they consist of, so that they have complete understanding, if they are in queue in outside for an hour, or waiting at the dock to unload, they can understand why sometimes it takes so long (Supermarket retailer) | |
| Do you have any joint venture or mutual investment in the relationship? | Firm code | Excerpts of data on mutual investment |
| Firm 2 | At the central market sometimes growers and market agents started an off-market agency. We also invested money with the wash packers (Producer) | |
| Firm 3 | We had had investment from the stock agent to improve the quality of feeding when I got beef cattle (Producer) | |
| Firm 6 | Our relationship with L […] is extended for a longer term for a mutual investment in building new warehouses and some other facilities […] and that works well in improving the efficiency of the deliveries of our inbound/outbound goods (Processor) | |
| Firm 7 | There is investment right throughout the supply chain, it happens in some instances where we might be buying a product from a particular farmer, we invest to make sure he got the right instruments (Processor) | |
| Firm 8 | We do have investment with the producers when we get new lines, new fridge or new vegetables come on board (Supermarket retailer) |
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