Results of intercultural, interpersonal customer–salesperson relationships in the culturally diverse settings and salesperson's cultural intelligence level
| Low cultural diversity between salesperson and customer (low-low) | Relationship phase | High cultural diversity between salesperson and customer (low-high) | Relationship phase | Salesperson's cultural intelligence |
|---|---|---|---|---|
| Salesperson A - Swedish customer | Trial | Salesperson A - Russian customer | Trial | Low |
| Salesperson B - Swedish customer | Trial | Salesperson B - Russian customer | Trial | Low |
| Salesperson C - Estonian customer | Enmeshment | Salesperson C - Russian customer | Trial | Low |
| Salesperson D - German customer | Trial | Salesperson D - Korean customer | Trial | Low |
| Salesperson E - Danish customer | Enmeshment | Salesperson E - Spanish customer | Enmeshment | Medium |
| Salesperson F - German customer | Enmeshment | Salesperson F - Italian customer | Renegotiation | High |
| Salesperson G - Swedish customer | Trial | Salesperson G - Chinese customer | Enmeshment | Medium |
| Salesperson H - Swedish customer | Enmeshment | Salesperson H - Indian customer | Renegotiation | High |
| Salesperson I - Swedish customer | Enmeshment | Salesperson I - Israeli customer | Renegotiation | High |
| Low cultural diversity between salesperson and customer (low-low) | Relationship phase | High cultural diversity between salesperson and customer (low-high) | Relationship phase | Salesperson's cultural intelligence |
|---|---|---|---|---|
| Salesperson A - Swedish customer | Trial | Salesperson A - Russian customer | Trial | Low |
| Salesperson B - Swedish customer | Trial | Salesperson B - Russian customer | Trial | Low |
| Salesperson C - Estonian customer | Enmeshment | Salesperson C - Russian customer | Trial | Low |
| Salesperson D - German customer | Trial | Salesperson D - Korean customer | Trial | Low |
| Salesperson E - Danish customer | Enmeshment | Salesperson E - Spanish customer | Enmeshment | Medium |
| Salesperson F - German customer | Enmeshment | Salesperson F - Italian customer | Renegotiation | High |
| Salesperson G - Swedish customer | Trial | Salesperson G - Chinese customer | Enmeshment | Medium |
| Salesperson H - Swedish customer | Enmeshment | Salesperson H - Indian customer | Renegotiation | High |
| Salesperson I - Swedish customer | Enmeshment | Salesperson I - Israeli customer | Renegotiation | High |
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