Table 1

Project business phases (modified from Cova and Holstius, 1993)

PhasesSegmentMain activities
Stage 1Market development and opportunity searchScanning the targeted markets and identifying project opportunities, creating market demand on the basis of products and services the MNE offers, evaluating the resource need for doing profitable business in a particular market
Stage 2Project preparation and developmentDeveloping opportunities through influencing and conjunction with key players in the market, getting information and participating in preparing tender specifications
Stage 3Bidding and negotiationSetting up a proposal and agreeing on the business terms in the form of formal contracts, assembling specifications for preparing tender-specific solutions to be delivered
Stage 4ImplementationExecution, supervision, delivery and testing of the delivered solution; evaluation of delivery process and stakeholder relationships for future project business as the success of one project leads to multiple similar opportunities in the same country

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