Results of regression analyses
| Independent variables | Dependent variable: International market success | |||||
|---|---|---|---|---|---|---|
| Model 1 | Model 2 | Model 3 | Model 4 | Model 5 | Model 6 | |
| Control paths | ||||||
| Firm size (employees) | 0.09 (1.34) | 0.09 (1.34) | 0.08 (1.24) | 0.12+ (1.86) | 0.08 (1.12) | 0.08 (1.21) |
| Firm age (years) | 0.14* (2.09) | 0.14* (2.09) | 0.16* (2.51) | 0.15 (2.42) | 0.14 (2.28) | 0.13* (2.11) |
| Industry | −0.15* (−2.32) | −0.15* (−2.32) | −0.15* (−2.40) | −0.16** (−2.67) | −0.15* (−2.43) | −0.15* (−2.48) |
| R&D intensity | 0.04 (0.63) | 0.04 (0.63) | 0.04 (0.66) | 0.05 (0.75) | 0.03 (0.45) | 0.02 (0.36) |
| Direct effect paths | ||||||
| H1: IOI | 0.25*** (3.91) | 0.24*** (3.89) | 0.25*** (3.91) | 0.20** (3.02) | 0.23** (3.46) | |
| Cross-cultural competencies (CCC) | 0.20** (2.67) | 0.34*** (4.02) | ||||
| Digital alliance capabilities (DAC) | 0.16* (2.41) | 0.19** (2.91) | ||||
| Two-way interaction effect paths | ||||||
| H2: IOI × CCC | 0.24** (3.32) | |||||
| H3: IOI × DAC | 0.16* (2.48) | |||||
| Model fit statistics | ||||||
| F-value | 3.10*** | 5.70*** | 6.06*** | 6.97*** | 5.82*** | 5.99*** |
| R2 | 0.05 | 0.11 | 0.14 | 0.18 | 0.14 | 0.15 |
| Adjusted R2 | 0.04 | 0.09 | 0.12 | 0.15 | 0.11 | 0.13 |
| Largest VIF | 1.18 | 1.18 | 1.43 | 1.90 | 1.19 | 1.17 |
| Independent variables | Dependent variable: International market success | |||||
|---|---|---|---|---|---|---|
| Model 1 | Model 2 | Model 3 | Model 4 | Model 5 | Model 6 | |
| Firm size (employees) | 0.09 (1.34) | 0.09 (1.34) | 0.08 (1.24) | 0.12+ (1.86) | 0.08 (1.12) | 0.08 (1.21) |
| Firm age (years) | 0.14* (2.09) | 0.14* (2.09) | 0.16* (2.51) | 0.15 (2.42) | 0.14 (2.28) | 0.13* (2.11) |
| Industry | −0.15* (−2.32) | −0.15* (−2.32) | −0.15* (−2.40) | −0.16** (−2.67) | −0.15* (−2.43) | −0.15* (−2.48) |
| R&D intensity | 0.04 (0.63) | 0.04 (0.63) | 0.04 (0.66) | 0.05 (0.75) | 0.03 (0.45) | 0.02 (0.36) |
| 0.25*** (3.91) | 0.24*** (3.89) | 0.25*** (3.91) | 0.20** (3.02) | 0.23** (3.46) | ||
| Cross-cultural competencies (CCC) | 0.20** (2.67) | 0.34*** (4.02) | ||||
| Digital alliance capabilities (DAC) | 0.16* (2.41) | 0.19** (2.91) | ||||
| 0.24** (3.32) | ||||||
| 0.16* (2.48) | ||||||
| 3.10*** | 5.70*** | 6.06*** | 6.97*** | 5.82*** | 5.99*** | |
| 0.05 | 0.11 | 0.14 | 0.18 | 0.14 | 0.15 | |
| Adjusted | 0.04 | 0.09 | 0.12 | 0.15 | 0.11 | 0.13 |
| Largest VIF | 1.18 | 1.18 | 1.43 | 1.90 | 1.19 | 1.17 |
Note(s): VIF: variance inflation factors; significance levels: ***p < 0.01; **p < 0.05; and *p < 0.10; t-values in parentheses
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.