Table S2

Participant questionnaire

Demographics and Details about the Business:
  • 1.

    What is the nature of your business (please describe your business)?

  • 2.

    How long have you been running your business?

  • 3.

    Why did you originally decide to open your business?

  • 4.

    Are you a single owner or do you work with other partners?

  • 5.

    Do you have any employees? (If yes, how many?)

  • 6.

    What is your age?

  • 7.

    Are you married?

  • 8.

    How many children do you have?

  • 9.

    What is your highest level of education?

Main Research Questions:
  • 10.

    How successfully was your business operating prior to COVID-19 (Coronavirus) becoming a major concern in the United States?

  • a.

    How would you rate this on a scale of 0-10 (0 = not at all, 5 = somewhat, 10 = extremely)?

  • b.

    How would you rate this since COVID-19 has become a major concern?

  • 11.

    How significant is the risk to your business from COVID-19 and related precautions and recommendations?

  • 12.

    How have the precautions taken as a result of COVID-19 affected your business?

  • 13.

    How has your businesses responded to the crisis?

  • a.

    What specific actions or strategies have you taken in response to COVID-19?

  • b.

    How quickly did you react to the situation? How proactive were you in addressing this situation?

  • c.

    How did your business strategy change (regarding customers, products, services, operations, processes, finances, other)?

  • d.

    How has this affected your employees and your approach to staffing? Have you made accommodations for employees (to work from home, to take care of children, other)?

  • e.

    What have you done to remain competitive?

  • 14.

    Please describe your communication or outreach efforts or strategies in response to COVID-19?

  • a.

    How are you staying in touch clients, customers, the general public, etc.?

  • 15.

    How do you believe this will affect your business in the long term?

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