Table AI Research constructs and items...

Table AI

Research constructs and items

Construct	Item	Cronbach’s α	Adapted from
Enjoyment
ENJ 1	I find my streaming activities interesting	0.826	Nov et al. (2010), Van der Heijden (2004).
ENJ2	I find my streaming activities enjoyable	0.875
ENJ3	I find my streaming activities exciting	0.813
ENJ4	I find my streaming activities fun	0.837
Relaxation
RLX1	My streaming activities are a pleasant rest	0.816	Leung (2001)
RLX2	My streaming activities help me relax	0.809
RLX3	My streaming activities make me feel less tense	0.832
RLX4	My streaming activities take me away from my pressures and responsibilities	0.693
RLX5	I stream to role-play or try things with my identity	0.445
Self-expression
SELF-E1	My streaming activities allow me to express who I really am	0.884	Lee et al. (2015)
SELF-E2	I can express my identity through my streaming activities	0.869
SELF-E3	I share personal details of my life through my streaming activities	0.588
SELF-E4^a	I show off through my streaming activities
Altruism
ALT1	I like helping other people through my streaming activities	0.733	Hsu and Lin (2008)
ALT2	It feels good to help other people through my streaming activities	0.850
ALT3	I believe that my streaming activities help other people	0.838
ALT4	I like that other people can benefit from my streaming activities	0.809
Income
INCOME1	My streaming activities benefit me financially	0.949	Lakhani and Wolf (2005), Leimeister et al. (2009)
INCOME2	My streaming activities enhance my economic situation	0.903
INCOME3	My streaming activities lead to getting financial gains	0.918
INCOME4	I gain extra income from my streaming activities	0.914
INCOME5	On average, how much income do you make from video sharing related services/activities per month? Please answer in US dollars	0.757
Skill development
SDEV1	I think my streaming activities develop my skills	0.835	Nov et al. (2010)
SDEV2	I learn new things through my streaming activities	0.714
SDEV3	I gain experience from my streaming activities	0.817
SDEV4	I can improve my personal abilities through my streaming activities	0.821
Career development
CDEV1	My streaming activities provide me with a means of developing my career	0.865	Lakhani and Wolf (2005)
CDEV2	My streaming activities can have a positive impact on my career options	0.875
CDEV3	I am perceived better in the job market because of my streaming activities	0.861
CDEV4	I have a better chance of finding a job because of my streaming activities	0.886
Reputation
REP1	I am known because of my streaming activities	0.607	Lee et al. (2015), Hollenbaugh (2010)
REP2	I feel that my streaming activities improve my status	0.827
REP3	I feel that my streaming activities improve my reputation	0.784
REP4	My streaming activities bring me fame	0.735
REP5	My streaming activities make me feel important	0.717
REP6^a	People like to watch my streaming activities because of me
Social interaction
SOCI1	I keep in contact with people through my streaming activities	0.602	Lee et al. (2015), Leung (2001), McMillan and Chavis (1986)
SOCI2	I interact with people through my streaming activities	0.715
SOCI3	I meet new people through my streaming activities	0.799
SOCI4	I make new acquaintances through my streaming activities	0.789
SOCI5	I feel a sense of belonging through my streaming activities	0.749
SOCI6	I feel like I am surrounded by friendly people within my stream community	0.646
SOCI7^a	I feel like I share values with my stream community
SOCI8	I feel sense of community through my streaming activities	0.829
Intention to continue video content creation
IC1	I intend to stream at least as much in the next months as I have previously	0.713	Venkatesh (2000), Bock et al. (2005)
IC2	I predict I will increase my streaming activities in the next months	0.834
IC3	I plan to continue streaming in the next months	0.788
IC4	I intend to stream more frequently in the near future	0.808
Average time invested weekly on content creation
AVGHW	On average, how many hours per week do you spend to produce and post videos?

Construct	Item	Cronbach’s α	Adapted from
Enjoyment
ENJ 1	I find my streaming activities interesting	0.826	Nov et al. (2010), Van der Heijden (2004).
ENJ2	I find my streaming activities enjoyable	0.875
ENJ3	I find my streaming activities exciting	0.813
ENJ4	I find my streaming activities fun	0.837
Relaxation
RLX1	My streaming activities are a pleasant rest	0.816	Leung (2001)
RLX2	My streaming activities help me relax	0.809
RLX3	My streaming activities make me feel less tense	0.832
RLX4	My streaming activities take me away from my pressures and responsibilities	0.693
RLX5	I stream to role-play or try things with my identity	0.445
Self-expression
SELF-E1	My streaming activities allow me to express who I really am	0.884	Lee et al. (2015)
SELF-E2	I can express my identity through my streaming activities	0.869
SELF-E3	I share personal details of my life through my streaming activities	0.588
SELF-E4^a	I show off through my streaming activities
Altruism
ALT1	I like helping other people through my streaming activities	0.733	Hsu and Lin (2008)
ALT2	It feels good to help other people through my streaming activities	0.850
ALT3	I believe that my streaming activities help other people	0.838
ALT4	I like that other people can benefit from my streaming activities	0.809
Income
INCOME1	My streaming activities benefit me financially	0.949	Lakhani and Wolf (2005), Leimeister et al. (2009)
INCOME2	My streaming activities enhance my economic situation	0.903
INCOME3	My streaming activities lead to getting financial gains	0.918
INCOME4	I gain extra income from my streaming activities	0.914
INCOME5	On average, how much income do you make from video sharing related services/activities per month? Please answer in US dollars	0.757
Skill development
SDEV1	I think my streaming activities develop my skills	0.835	Nov et al. (2010)
SDEV2	I learn new things through my streaming activities	0.714
SDEV3	I gain experience from my streaming activities	0.817
SDEV4	I can improve my personal abilities through my streaming activities	0.821
Career development
CDEV1	My streaming activities provide me with a means of developing my career	0.865	Lakhani and Wolf (2005)
CDEV2	My streaming activities can have a positive impact on my career options	0.875
CDEV3	I am perceived better in the job market because of my streaming activities	0.861
CDEV4	I have a better chance of finding a job because of my streaming activities	0.886
Reputation
REP1	I am known because of my streaming activities	0.607	Lee et al. (2015), Hollenbaugh (2010)
REP2	I feel that my streaming activities improve my status	0.827
REP3	I feel that my streaming activities improve my reputation	0.784
REP4	My streaming activities bring me fame	0.735
REP5	My streaming activities make me feel important	0.717
REP6^a	People like to watch my streaming activities because of me
Social interaction
SOCI1	I keep in contact with people through my streaming activities	0.602	Lee et al. (2015), Leung (2001), McMillan and Chavis (1986)
SOCI2	I interact with people through my streaming activities	0.715
SOCI3	I meet new people through my streaming activities	0.799
SOCI4	I make new acquaintances through my streaming activities	0.789
SOCI5	I feel a sense of belonging through my streaming activities	0.749
SOCI6	I feel like I am surrounded by friendly people within my stream community	0.646
SOCI7^a	I feel like I share values with my stream community
SOCI8	I feel sense of community through my streaming activities	0.829
Intention to continue video content creation
IC1	I intend to stream at least as much in the next months as I have previously	0.713	Venkatesh (2000), Bock et al. (2005)
IC2	I predict I will increase my streaming activities in the next months	0.834
IC3	I plan to continue streaming in the next months	0.788
IC4	I intend to stream more frequently in the near future	0.808
Average time invested weekly on content creation
AVGHW	On average, how many hours per week do you spend to produce and post videos?

Note: ^aMarked items were removed from the analysis

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