Table 2

Variables of the formative measurement models

Explicit and implicit hedonic and pragmatic user experiences
UX_PerspicuityThe online shop is very clear
UX_EfficiencyThe online shop is very useful/efficient
UX_DependabilityThe online shop is very predictable
UX_StimulationThe online shop is very inspiring
UX_NoveltyThe online shop is very inventive

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