Manifest variables of the reflective measurement models
| Explicit and implicit online shop attractiveness | |
|---|---|
| “The online shop is … | |
| Appealing” | |
| Pleasant” | |
| Attractive” | |
| Explicit and implicit online shop attractiveness | |
|---|---|
| “ | |
| Explicit and implicit brand attitude | |
|---|---|
| “The brand is … | |
| Nice” | |
| Good” | |
| Kindly” | |
| Great” | |
| Smart” | |
| Lovely” | |
| Explicit and implicit brand attitude | |
|---|---|
| “ | |
| Behavioral intention | |
|---|---|
| Price premium | “I am willing to pay a higher price for products of this brand compared to average products” |
| Purchase intention | “I plan to buy products of this brand in the future” |
| Behavioral intention | |
|---|---|
| Price premium | “ |
| Purchase intention | “ |
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