Coefficient of determination
| Endogenous latent variables | R2 | Q2 |
|---|---|---|
| Explicit brand attitude | 0.318 | 0.240 |
| Implicit brand attitude | 0.350 | 0.184 |
| Explicit attractiveness | 0.710 | 0.528 |
| Implicit attractiveness | 0.523 | 0.317 |
| Behavioral intention | 0.364 | 0.306 |
| Endogenous latent variables | ||
|---|---|---|
| Explicit brand attitude | 0.318 | 0.240 |
| Implicit brand attitude | 0.350 | 0.184 |
| Explicit attractiveness | 0.710 | 0.528 |
| Implicit attractiveness | 0.523 | 0.317 |
| Behavioral intention | 0.364 | 0.306 |
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